The relentless pursuit of ‘likes’ is over, as under 30 year olds seek deeper relationships away from the social media monoliths, reveals the findings of ‘The New Rules of Social’, a new white paper by leading youth creative agency ZAK. As the first generation to all reach adulthood after the advent of ‘big social’, new research reveals […]
New research out today reveals that nearly three in four shoppers (71%) say an extended reality (XR) experience would be of interest when purchasing a product or service. In addition, 81% of 16-to-34-year-old consumers believe XR will soon be used in our daily lives, while more than half (53%) would be more likely to purchase […]
There are four key trends shaping contemporary consumer behaviour, according to a major global study carried out by media agency UM. Wave X Remix Culture tracked social and digital media usage and motivations from more than 56,000 active internet users across 81 countries and found that the four key behavioural trends (and underlying findings) are: ‘Resist’ – Six […]
WARC, the global marketing intelligence service, has found that advertising revenues among key social and messaging companies rose 26.2% year-on-year during the first three months of 2019 to reach $17.9bn – the second-highest total on record. However, while this growth outpaced all other advertising sectors, it was roughly half the rate of expansion seen just […]
The vast majority of people believe that it is the responsibility of social media companies to remove fake news from their platforms, with most also agreeing that they should be the ones to monitor fake news, according to research from the Chartered Institute of Marketing (CIM). The survey of more than 2,000 UK adults found that 85 per […]
The majority of consumers cannot recall brands featured in ads deemed as ‘viewable’, putting the industry benchmarks defined by the Interactive Advertising Bureau (IAB) and the Media Ratings Council (MRC) into doubt. An Outbrain survey of 1,000 UK consumers found that 75 per cent of people are unable to recall brands from ads that meet minimum viewability […]
Total spend on digital advertising will reach $520bn (£409bn) by 2023, rising from $294bn this year, according to new analysis from Juniper Research. This is an average annual growth of 15 per cent over the next five years, driven by the use of AI-based programmatic advertising to deliver highly targeted ads. For the purposes of Juniper’s […]
To mark the second day of Cannes Lions Advertising Festival of Creativity 2019, Unity Technologies, the company powering more than 60% of all AR and VR content and serving more than 11B ads each month, has revealed the results of an independent research project on the state of the Augmented Reality (AR) advertising and marketing […]
Whalar is proud to unveil its release of the world’s first neuroscience study on influencer – ‘The Science of Influencer’. This study uncovers the true power of influencers by answering the question – why does influencer work? Included in the report are some startling comparisons of the emotions evoked and memories created by influencer ads […]
Advertising and marketing professionals have significantly different priorities when it comes to customer experience because they are working to different internal mandates. This is according to Adobe’s 2019 Digital Trends Advertising in Focus report. For advertising professionals, the biggest priority for almost half of respondents (46%) is to demonstrate Return on Investment (ROI) to the rest of […]