Bacardí has recently become synonymous with hacking social media to create fun and engaging content. For example, you may recall Bacardí’s use of Instagram Stories to launch ‘Instant DJ’ (which was recognised at The 19th FAB Awards), developing a Snapchat lens to create a music video in Snapchat, and utilising Instagram polls in ‘Live Moves’. […]
Costa Coffee has partnered with Barclaycard to launch the UK’s first reusable coffee cup equipped with contactless payment technology. The ‘Clever Cup’, which will be available in Costa Coffee stores from this November onwards, is part of a wider relaunch of Costa’s reusable range that aims to encourage customers to avoid single-use takeaway cups. Powered […]
Generally, it’s accepted that internet access originating from a Wi-Fi hot spot will be faster than a mobile broadband connection. Many of the most popular smartphones, like iPhones, automatically join the nearest known Wi-Fi network because of this belief. But according to a new study, this assumption isn’t true in many places around the world. […]
ADvendio, a Salesforce-based advertising management software for publishers and media, announced that KURIER Digital has successfully integrated its application to consolidate their advertising operations from quotation to billing. After a comprehensive and seamless implementation process, KURIER Digital has implemented ADvendio’s digital advertising management solution for a variety of their digital publications -such as kurier.at, film.at, […]
Applift, a leading mobile ad tech company, announced the appointment of Maor Sadra to Chief Executive Officer. Maor has been with Applift since 2014, as Vice President Strategic Development, rising to the role Managing Director & Chief Revenue Officer in 2015. Applift’s Co-Founder, Tim Koschella, hands the reins of CEO to Sadra as Applift continues […]
Unilever is to pump more of its ad spend into charities, working with ‘ethical adtech platform’ Good-Loop on a Snapchat push for Lynx as it looks to both drive effectiveness and underscore purpose. Good-Loop lets brands drive engagement by incentivising consumers to watch ads online by giving them the chance to ‘unlock’ a charity donation […]
Award shows are filled with glitz, glamour and celebration. However audiences often find themselves tuning out after their nominated categories have passed, when ideally they’d stay engaged throughout the entire evening. So to solve this, and to make sure even people who aren’t there on the night can still be part of the fun, Special […]
The 3rd edition of The Lovely Mobile Awards are now open for entries. The Lovely Mobile Awards are an awards program brought to you by us and honour work done in the Mobile Marketing, Internet of Things (IoT), Digital, New Technology and Connected Devices fields. The Awards are judged by leading members of the global Mobile […]
Tribal Worldwide London, adam&eveDDB and Snapchat have come together to create the world’s first mobile phone-based interactive GTI race track for Volkswagen UK, connecting with GTI admirers across the UK and using cutting edge Augmented Reality (AR) to celebrate the joy of driving and deliver the latest instalment of the Volkswagen GTI ‘People’s Supercar’ campaign. […]
Global travel management company Carlson Wagonlit Travel has expanded its mobile air booking offering in 20 key markets around the world, giving travellers the option of booking their flights directly on the myCWT app. The service was originally piloted in early 2017 and launched commercially in Q2 2018. Mobile air booking is now being rolled out to […]