Direct Mail specialist, Hurdle, has launched its all-new, data-driven Programmatic Direct Mail service, HurdlGram. The new service enables brand owners, and media agencies, to efficiently and effectively deliver highly targeted, personalised experiences as part of a truly integrated multi-channel customer engagement strategy. Bringing together the dynamic integration of customer data from CRM systems, demographics, web browsing […]
Natterbox, a leading provider of global voice cloud services, has announced the addition of a new Mindful AI capability designed to address and soothe the frayed nerves of customers dealing with stressful phone calls whilst using its telephony platform. The new Mindful AI service can detect when a customer starts to get angry or stressed, […]
Curve, the fintech startup that reinvented the card and lets you combine all your cards into one Curve smartcard, has successfully developed the first ever augmented reality (AR) payment technology. A video shows how the feature operates in real life, and it’s fantastic. Dubbed “Project X” within Curve office walls, and developed by a discreet […]
A home heating organisation has created a novel dating app which romantically matches people based on their central heating preferences. The new app, HeatMatch has been launched following the results of a survey which found that half of Brits (49%) have argued with family members over the temperature of the house. HeatMatch has been created by central heating […]
Popular short-form video app TikTok has made updates to its online wellbeing features, giving users more control over managing screen time and filtering content. Users now have more options when it comes to how much time they spend on the app. They can select whether they want to be limited to 40, 60, 90, or 120 minutes on the […]
Immotion Group, the UK-based immersive virtual reality (VR) ‘Out of Home’ entertainment business, is pleased to announce the release of its new live-action VR experience, Swimming with Humpbacks. This world-first experience provides a rare glimpse and insight into one of the most mysterious creatures on the planet, the giant Humpback whale. The breath-taking short […]
The Influencer Marketing company Buzzoole has released the results of its new research on the use of #ad on Instagram during 2018. Despite having been under scrutiny for issues such as Influencer fraud and a continued lack of transparency, the number of posts created shows a double digit growth of 42% YoY. The analysis was […]
Brandwatch, the world-leading social intelligence company, has acquired London-based SaaS research platform Qriously to fuse the best of modern market research with its heritage in social intelligence. While legacy social listening players are competing with similar features from the same social media data sources, Brandwatch is differentiating itself by adding Qriously’s real-time survey functionality, enabling […]
AdColony, the mobile performance marketplace, announced that media industry veteran Matt Barash has rejoined AdColony as Head of Strategy and Business Development, along with the promotion of Camila Franklin to VP of Programmatic and Tom Simpson to VP of Brand & Exchange, APAC. These announcements coincide with AdColony combining its programmatic private marketplace and open […]
MediConnect, the blockchain solution for tracing and sharing data across the medication supply chain, is pleased to announce that Patrick Curry OBE, CEO of the British Business Federation Authority (BBFA), has joined the Company as an adviser to the Board. Patrick brings extensive experience of deploying technological solutions to build secure collaboration between governments, industry […]
