Porsche continues to incorporate technology into its print ads for the 718 Boxster. A new execution debuts in the September issue of Outside magazine, which hits shelves this week. It is the third in the series of these print ads that started back in March 2015 with a Porsche hologram ad in Fast Company. This time, the […]
MyHyundai App Offers Convenient Vehicle Management for Owners on the Go. Hyundai is debuting a new mobile app for owners called MyHyundai with Blue Link. The new app integrates services currently available in the previously separate Blue Link and Car Care mobile apps. This MyHyundai app makes it even easier for customers to access Blue […]
Uber users in London can now request a ride hours, days or weeks in advance, the company announced Thursday. London is the first European city to get the “Scheduled Rides” feature. It goes live at 4 p.m. Thursday local time for folks who have an Uber for Business account or a Business Profile, and it […]
This ingenious in-bar campaign from Russia turns regular ol’ business cards into blood alcohol tests to see if you’re too drunk to drive. Alibi Bar, in the city of Yekaterinburg, partnered with Uber to try to prevent people from drunk driving. Business cards are affixed with saliva alcohol test strips. Customers will receive this card […]
Originally created as an Augmented Reality test project, this magical Tarot Card experience was truly enchanted. Now it’s available for iOS and Android users on Google Play and the App Store for use both as a view-through mobile app and in Google Cardboard or Daydream headsets. Big Blue Ceiling, the Extended Reality think tank created […]
Google’s new location-sensing system will make augmented reality far more useful. Smartphones can tell you when to depart for the airport to make your flight, provide voice-guided directions on the way there, and route around traffic jams. But if you wanted to get audio directions to a specific counter at the airport, you’d be out […]
During its developer conference this year, Google announced two new apps designed to take on incumbents in video calling and chat: Duo and Allo. Perhaps the fastest and most accurate way to describe Duo is as a cross-platform FaceTime competitor. Duo’s pitch is that it’s simple and will work on both iOS and Android, even […]
McDonald’s latest attempt to shed its unhealthy image backfired this week, after a fitness tracker happy meal toy was claimed to bring out its users in a rash. McDonald’s was hoping the Step It! Activity Band would be a means of getting kids to be more active. However, on Wednesday, it voluntarily removed the device […]
[Photo: Flickr user Takashi Hososhima] The Marketing Tech Venture Studio is billed as an advanced accelerator targeting startups in messaging, AI, bots, and machine learning. Over the last few years, advertising agency R/GA has taken its leadership and innovative approach to digital technology into the startup world by partnering with companies such as German retailer […]
Heineken is the best selling European beer among US soccer fans, and soccer is a growing sport in America. The brand’s Soccer Is Here campaign, where Heineken compares its own history in the US to the rise of football, talking about everyone saying its name wrong in the beginning and how it gradually earned people’s […]