Wunderman Thompson has partnered with Duracell to bring the power of their Optimum batteries to life through an innovative AR Instagram contest. Duracell’s Optimum batteries offer superior performance, with up to 200% extra life or extra power for your devices. To promote their benefits, Duracell has launched ‘Bunny Hop’, a competitive Instagram game that brings […]
Adverty, the leading in-game advertising provider and multi-patent-holding creator of Metaverse-ready ad opportunities, announces an exclusive partnership with leading developer, Dodreams, publisher of perennial hit car-battle game Drive Ahead!
Adverty and Drive Ahead! developer Dodreams announce exclusive in-game ad partnership
Lick it to find out. A new initiative at a Finnish music festival is paving the way for more responsible and enjoyable drinking The long-awaited summer festival season is here. After years of lockdowns and social distancing, many are looking to let loose. Yet hot, crowded festivals can be ripe spaces for excessive alcohol use. […]
The report reveals an average viewing time of 22 seconds for Digital Turbine’s video ad formats
Lumen’s latest report shows astonishing levels of attention achieved by in-game advertising
Affise Attribution becomes the third service in the Affise ecosystem
Partnership marketing tech provider Affise has launched a new mobile measurement platform (MMP) known as Affise Attribution. Affise Attribution becomes the latest part of the expanding Affise ecosystem of services, which together provide a seamless, fully integrated view of performance marketing data. The Affise Attribution platform includes access to Facebook mobile attribution data, and provides […]
SHAREit Group has fast become a tech company to watch on the world stage, boasting over 2.4 billion users of its products worldwide, including the SHAREit app. The app, which helps users slickly share multimedia, is now making bold moves into the UK/EU market. Unlike traditional file sharing tools, SHAREit does not rely on WiFi […]
Seedtag makes its entry into the United States market, opening headquarters in New York and hiring of Managing Director Brian Danzis Seedtag, the leader in contextual advertising in EMEA and LATAM, has today announced the opening of its US headquarters in New York. By opening its headquarters in the United States, Seedtag continues in its […]
Adaptive streaming video advertising from the partnership between SeenThis and Adverty brings innovative programmatic video ad formats to the gaming world for the first time Adverty AB today unveils a global partnership with Swedish technology company SeenThis; the partnership enables streamed video advertising to be delivered into live-gaming environments for the first time. The groundbreaking […]
Playground xyz shines a light on the nuanced interplay between context, creativity and attention for advertisers in new study
Alibaba Entrepreneurs Fund-backed SaaS omnichannel social commerce platform SleekFlow hires UK sales director and pledges to create dozens of highly skilled tech jobs following major funding round led by Tiger Global, which has previously invested in Facebook and Bytedance SleekFlow, a leading SaaS omnichannel social commerce platform, has launched its new UK operation following an […]