Unilever food brand Knorr is trialling a new video ad format that lets viewers choose a charity to benefit from the revenue it derives if they view an ad for at least 15 seconds. The brand is working with video advertising platform Good-Loop to deliver video advertising in a way that also generates charitable donations […]
Embracing the core value of technology and creativity, Cheil WW India has launched the Good Vibes app, the first-ever mobile app that enables two-way communication for the deafblind. There are an estimated 6,00,000 deafblind people around the world, while many more remain unknown. Since 95% of what we learn is through our eyes and […]
Uber has teamed up with peer-to-peer car-sharing service Getaround to launch a new product made for those who’d rather have the whole vehicle to themselves. The company’s new offering is called Uber Rent, and it will give you a way to find, rent and unlock cars listed on Getaround’s platform from within the Uber app. […]
Initially raising US$5 million to build a social network, Flyr shifted course a year ago to continue with the longtime dream from visionary VFX genius Hassan Uriostegui that one day the iPhone would be the new platform where everybody would access the power of creative software. Hassan’s products have been a hallmark of innovation for […]
Instagram has announced the launch of a new “Focus” mode, which is designed to allow Instagram users to take portrait images with a softly blurred background. The feature is available as a new option next to “Superzoom” when you open up the camera. It can be used with the front or rear-facing cameras, and Instagram […]
Coachella and YouTube have long been partners with the latter livestreaming the concert series. This year, the rest of Google is joining with an Assistant Action for Home and phones, while the Made by Google team is continuing its advertising blitz with Pixel photo booths. A new Assistant app allows users to talk to the […]
PayPal is looking to expand into something closer to a real bank, according to a report in The Wall Street Journal. It’s beginning to roll out more traditional banking services to customers, including ATM-compatible debit cards, direct depositing paychecks, and FDIC insurance. How PayPal can actually do this is fascinating since it doesn’t actually have […]
To create a tasteful impression on Ben & Jerry’s consumers this Free Cone Day, PHD has partnered with Shazam to produce an immersive experience for ice cream fans all over Australia. With the help of augmented reality, consumers will now be able to engage with interactive, educational and entertaining content about their favourite flavours while […]
People living with dementia and Alzheimer’s could soon be able to relive happy memories of the summer of 1966 and England’s World Cup win, thanks to a virtual reality (VR) project. ‘The Wayback’ – a free-to-download app – uses VR to spark memories and trigger conversations by fully immersing viewers in the sights and […]
Alibaba has introduced a car vending machine on Tmall, its online marketplace application, which allows consumers in China to choose from 100 Ford cars for a test drive. The ‘Super Test-Drive Center’ is located in Guangzhou and consumers can sign up on the Tmall or Taobao app to pick up the selected car through an […]