PayPal is looking to expand into something closer to a real bank, according to a report in The Wall Street Journal. It’s beginning to roll out more traditional banking services to customers, including ATM-compatible debit cards, direct depositing paychecks, and FDIC insurance. How PayPal can actually do this is fascinating since it doesn’t actually have […]
To create a tasteful impression on Ben & Jerry’s consumers this Free Cone Day, PHD has partnered with Shazam to produce an immersive experience for ice cream fans all over Australia. With the help of augmented reality, consumers will now be able to engage with interactive, educational and entertaining content about their favourite flavours while […]
People living with dementia and Alzheimer’s could soon be able to relive happy memories of the summer of 1966 and England’s World Cup win, thanks to a virtual reality (VR) project. ‘The Wayback’ – a free-to-download app – uses VR to spark memories and trigger conversations by fully immersing viewers in the sights and […]
Alibaba has introduced a car vending machine on Tmall, its online marketplace application, which allows consumers in China to choose from 100 Ford cars for a test drive. The ‘Super Test-Drive Center’ is located in Guangzhou and consumers can sign up on the Tmall or Taobao app to pick up the selected car through an […]
Igloo Energy, which uses smart technology to help customers use less energy and save more money, is today launching its smartphone app to make it easier for households across the country to stay in control of their energy usage. Available on both iOS and Android, customers will be able to manage their energy accounts, take […]
Exchange Bidding, Google‘s header bidding platform, has exited beta. According to Google, publishers that use DoubleClick for Publishers (DFP) will be able to use the platform to increase overall revenue by allowing multiple exchanges to bid on a placement while generating reports on demand channels, yield groups, and advertisers on the basis of impressions. A […]
The Le Monde Group has signed a global partnership with leading native advertising solutions provider, Ligatus in a bid to provide a more transparent sponsored content service to its users across a variety of platforms. Following on-going consolidation of its advertising requirements, the Le Monde group will utilise Ligatus’ native ad formats across its premium […]
Mobile-native ad tech company S4M has teamed up with Adsquare, a mobile data exchange, to enable targeting and measurement capabilities within physical stores. The integration will give advertisers access to hourly updates about incremental store visits generated by their mobile campaigns in S4M’s Fusio dashboard. In addition, retailers and trading desks are able to optimise […]
What if having cancer was not seen as a negative factor, but an experience to show and be proud of? A form of ‘badge of honour’ that demonstrates to others the battle you’ve gone through. It is the belief of Cancer@Work who launches ‘Fighting Cancer,’ a new skill available on LinkedIn that aims to […]
Regal Entertainment Group, a leading motion picture exhibitor operating one of the largest theatre circuits in the United States, introduces Moviebill, a new collectible movie magazine featuring an interactive augmented reality (AR) platform. For the first time in April, moviegoers can access exclusive augmented reality content by downloading the award-winning Regal mobile app and […]