Global video ad management platform Peach today launched a new truly convergent video offering with linear TV and digital video distribution now available in one place. Offering an end-to-end, collaborative platform for sourcing and distributing content, Peach simplifies video ad distribution across digital channels. It allows assets to be tracked, quality assured and guarantees all ads arrive at […]
Lucid And The Trade Desk Power Advertiser’ Brand Impact
Partnership between industry leaders widens access to the latest in-game advertising opportunities.
Adverty and InMobi launch in-game advertising for global brands and agencies
VR headsets will be donated to university to inspire tech innovation and help build mental resilience
Ant Middleton, former British Special Forces Operator, Sunday Times Best Selling Author, and TV star, has partnered with PhotonLens, augmented reality smart glasses experts, to create an epic virtual reality experience inspired by Middleton’s intrepid climb of Mount Everest. 70 of the VR PhotonLens headsets preloaded with the content will be donated to universities to […]
VIOOH and Atedra Announce Partnership to supply Digital Out-of-Home advertising in the US
AI, KLM, M&C Saatchi Stockholm, Maria Hagelberg, OOH, Technology, The Refund Billboard
Blis’ new privacy-first product suite will enable clients to deliver key business outcomes. By combining rich location insight with other real-world and online data, Blis will deliver new way of targeting that changes the way it plans and buys media.
Blis to empower world’s largest brands and agencies to target customers at scale in the post-cookie world
Havas Media Group (HMG) announces today that it has partnered with social display leader Spaceback to bring the creativity of social advertising to programmatic on a global scale. This partnership will allow marketers to distribute social experiences using programmatic infrastructure, adapting any posts from across the major platforms in just a few seconds. Havas Media Group’s full roster […]
82% considered B2B digital marketing as a new business driver 65% of marketers plan to increase their B2B digital marketing spend 62% plan to refresh their B2B marketing strategy this year
B2B Marketing Investment Expected To Increase In 2021
Leading in-game advertising specialist Adverty AB (publ) today announces a strategic partnership with Gold Town Games AB (GTG), which will enable the mobile game developer to offer Adverty’s seamless In-Play™ and In-Menu™ formats for both branding and performance advertising within its increasingly popular games.
The partnership will see the imminent launch of Adverty’s seamless In-Play™ and In-Menu™ ads in GTG’s popular “World Hockey Manager” game in the next few weeks. GTG will also be integrating this technology into its upcoming titles set for release later this year. “We are thrilled to be adding GTG and World Hockey Manager (WHM) […]