Panel-less brand lift solution takes the honours at the leading awards celebrating video and CTV innovation Brand Metrics, the leading brand lift measurement company, is proud to announce it has been awarded Best CTV Ad Tech Innovation at the 2025 European Video Awards, hosted by VideoWeek. Brand Metrics was recognized for its pioneering panel-less brand lift solution, […]
Taboola (Nasdaq: TBLA), a global leader in delivering performance at scale for advertisers, today announces its new partnership with JOE Media Group. Leveraging Taboola’s performance advertising technology and audience engagement tools, JOE has seen its average monthly revenue increase by 40%. JOE achieved this growth by integrating a suite of Taboola products, including Feed, Mid-Article, Explore […]
Partnership with global travel loyalty programme means Nectar members will soon be able to use and earn Nectar points on hotel and resort stays around the world Nectar360 which owns and operates Nectar, the UK’s largest coalition loyalty scheme, has announced a partnership with Marriott Bonvoy that will give its Nectar members more flexibility on […]
Deutsche Telekom, majority owner of T-Mobile, today unveils its partnership with Equativ to shape the future of targetable TV advertising through programmatic marketing in Germany. By leveraging extensive reach in premium digital environments and precise targeting, the alliance empowers advertisers to minimize unnecessary expenditures while airing their commercials, while at the same time connecting with […]
The partnership will see Onetag’s DealCurate cookieless curation platform integrated into Multilocal’s programmatic offering Multilocal, the programmatic specialist, has announced a global integration with AI-powered curation platform Onetag. Multilocal will add Onetag DealCurate into its offering, enabling its clients to access Onetag’s supply of premium publisher inventory globally. Onetag’s smart curation programmatic platform uses impression-level traffic shaping […]
PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, has today announced its partnership with Vevo, the world’s leading music video network. The collaboration will allow for an accelerated phase of programmatic CTV growth for Vevo, allowing advertisers to drive scaled reach across its premium library. Vevo’s global network […]
Carjackings, break-ins and property damage by the minute: no city harbors as many dangers as Los Santos, the fictional setting of the Grand Theft Auto video game series. But now, this locus of lawlessness is being made safer. Baloise is expanding into the virtual world. As of February 7th, gamers can take out insurance and […]
PubMatic (NASDAQ: PUBM) has agreed a new partnership with adaptive streaming specialist, SeenThis to deliver high-quality digital advertising while minimising carbon emissions. This initiative will give brands and agencies around the world a simple, efficient way to shift their buying behavior in favor of more sustainable media, without compromising on advertising performance. SeenThis’ proprietary video […]
Lumen becomes the first attention technology company to be assessed by the global consulting firm Lumen Research, the leading technology provider, has released a report from PwC which reviews the Lumen Attention Measurement Platform (LAMP) – making it the first attention technology product to be assessed by PwC. From June 2022 to October 2022, PwC […]
Adnami’s partnership with the largest media group in the Nordics follows hot on the heels of new appointments as it continues its expansion Ad tech company, Adnami, has been approved by Schibsted and Amedia, the largest media group in the Nordics, to deliver its high impact formats which cut through a fragmented media landscape, delivering […]