If you want to hire interns to work at a mobile agency, you need to find them in apps where they spend a lot of time—like Tinder. Earlier in 2016, Dentsu-owned Fetch’s New York office set up a Tinder profile to find potential interns within the app’s roughly 50 million users who skew between the […]
Domino’s is making ordering pizza easy as pie, with an app which automatically orders your favourite meal without needing to click. On opening the app, which launched on April 6, users are presented with a ten second timer. Unless you cancel the timer, your pizza will immediately be on its way. This is one of […]
A new study on native advertising from Facebook and IHS Inc. accompanies new stats from Facebook on its Audience Network — the mobile ad network that recently branched out from in-app to mobile web publishers. According to the new report, by 2020, media buyers will spend $84.5 billion on mobile advertising, with mobile accounting for […]
A new ad for the footwear brand Converse, features climbers Vadim Makhorov and Vitaliy Raskalov, who’ve made headlines in recent years for the videos and photographs they’ve shot from the top of some of the tallest buildings in the world, like Shanghai Tower. To promote the Chuck Taylor All Star II line, they’ve scaled Moscow’s […]
Outdoor apparel retailer Eddie Bauer is sponsoring an innovative mobile documentary in which high-altitude climbers share their Mt. Everest journey on Snapchat, an opportunity for the brand to create a strong, unique relationship with fans. Six-time Mt. Everest climber Adrian Ballinger is teaming up with photojournalist Cory Richards for an innovative docuseries on Snapchat, giving […]
Pinterest’s Promoted Pins ad format has landed in the UK, with brands like John Lewis, Made.com, B&Q and Tesco announced as early launch partners. The visual bookmarking tool, which allows users to curate and share images and ideas via an online scrapbook of ‘Pins’, made the announcement on April 6. Promoted Pins, which launched in […]
People do stupid things when they’re hungry. With the average person spending 4.7 hours a day on their smartphone, most/a lot of those stupid things now happen on those devices. To take advantage of this Snickers and Colenso BBDO built three of the dumbest apps the world has ever seen. Apps that no one in […]
As part of its commitment to give back to the community, Samsung kicked off its ‘Make Hong Kong Better’ initiative in December 2015 by teaming up with Hong Kong Blind Union. The video from the campaign by Cheil Hong Kong, was recently released. Established in 1964, Hong Kong Blind Union is the city’s first self-help group […]
Digital restaurant pre booking service Bookatable has revealed a significant boost in sales to its restaurants that trialled the company’s exclusive partnership with EasyPreOrders ahead of a wider rollout of the system scheduled for later in 2016. The trial, which took place during November and December 2015, one of the busiest periods of the year for the […]
As it turns out, fresh mobile consumer data has revealed that 70 percent of consumers prefer to receive service-based messages on their mobile phones. In fact, 78 percent said text is “the fastest way to be reached for important service updates on purchases.” As a result, mobile marketer Vibes has launched a transactional messaging solution to […]