Uber users in London can now request a ride hours, days or weeks in advance, the company announced Thursday. London is the first European city to get the “Scheduled Rides” feature. It goes live at 4 p.m. Thursday local time for folks who have an Uber for Business account or a Business Profile, and it […]
This ingenious in-bar campaign from Russia turns regular ol’ business cards into blood alcohol tests to see if you’re too drunk to drive. Alibi Bar, in the city of Yekaterinburg, partnered with Uber to try to prevent people from drunk driving. Business cards are affixed with saliva alcohol test strips. Customers will receive this card […]
Originally created as an Augmented Reality test project, this magical Tarot Card experience was truly enchanted. Now it’s available for iOS and Android users on Google Play and the App Store for use both as a view-through mobile app and in Google Cardboard or Daydream headsets. Big Blue Ceiling, the Extended Reality think tank created […]
Google’s new location-sensing system will make augmented reality far more useful. Smartphones can tell you when to depart for the airport to make your flight, provide voice-guided directions on the way there, and route around traffic jams. But if you wanted to get audio directions to a specific counter at the airport, you’d be out […]
StubHub is the premier online marketplace for buyers and sellers to trade tickets for the hottest gigs, concerts and sports events. The eBay-owned brand had a well established presence and multi-channel customer base in the US, but we needed to establish brand awareness in the UK. Fetch works with StubHub on both sides of the […]
[Photo: Flickr user Takashi Hososhima] The Marketing Tech Venture Studio is billed as an advanced accelerator targeting startups in messaging, AI, bots, and machine learning. Over the last few years, advertising agency R/GA has taken its leadership and innovative approach to digital technology into the startup world by partnering with companies such as German retailer […]
Heineken is the best selling European beer among US soccer fans, and soccer is a growing sport in America. The brand’s Soccer Is Here campaign, where Heineken compares its own history in the US to the rise of football, talking about everyone saying its name wrong in the beginning and how it gradually earned people’s […]
Snapchat has revealed a new interactive ad unit in Australia, launching with Universal Pictures and Maybelline. The ad format was released for Cannes Lions in June this year but it is the first time it has been available Down Under. Like a regular ad, they begin with a full screen video that plays with sound […]
The app, developed by messaging bot platform Dexter, aims to inform young voters of Trump’s divisive opinions Donald Trump’s positions change so often that the simple task of asking, “Wait, did he really say that?” can be exhausting. Agency SS+K and messaging bot platform Dexter have brought his most hurtful, damaging, and hate-filled messages into […]
In oder to get a 10% discount on the company’s products, people could go to any of But’s 200 stores in France, snap a screenshot from the game in store and show it at the Checkout. The first two customers in each of the stores who also tweeted their pictures using the hashtag #butattrapezlestous (‘But […]