USA-based Sojern has released an Australia and New Zealand (ANZ) Travel Report with Google, using data from 350 million traveller profiles. The report takes an in-depth view of how local, regional and international travellers search, compare and book travel. Chris Greenwood, Sojern regional sales director said travellers now use multiple devices, channels and platforms to […]
Mopinion, a market leader in online feedback analysis, has just launched a new mobile feedback SDK for companies collecting customer feedback in iOS and Android apps. This innovative solution will continue to provide marketers with an easy way of gathering powerful feedback within their native apps, only now with more customisation options, a wider range […]
Humans are usually good at isolating a single voice in a crowd, but computers? Not so much — just ask anyone trying to talk to a smart speaker at a house party. Google may have a surprisingly straightforward solution, however. Its researchers have developed a deep learning system that can pick out specific voices by […]
Mountain Dew boosted awareness and engagement on video streaming platform Twitch with a chatbot aimed at gamers. The PepsiCo soft drink brand unveiled its DEWbot last year as part of a “Rig Up” promotion that awarded a $50,000 gaming Super Rig supplied by Origin PC. The eight-week campaign featured gaming influencers and urged fans to […]
Mobile advertising firm InMobi has signed an exclusive monetization partnership with Airtel TV. This partnership comes nearly seven months after InMobi had announced a similar deal with Airtel’s music streaming app Wynk Music. InMobi said this partnership will enable brands to get access to premium ad inventory on the Airtel TV mobile app that offers […]
Fyber, a programmatic trading technology platform, announced that it has enriched its data-driven segmentation platform, Audience Vault, with demographic, interest and audience data from the Nielsen Marketing Cloud, location data for offline activities from PlaceIQ, and mobile app audience measurements from Mobilewalla. This information is automatically imported into Audience Vault, enabling publishers to create custom […]
Distribution network operator for electricity UK Power Networks has launched a new digital mobile responsive web application designed by Tangent. The new app is aimed at providing accurate and up-to-date information for customers, removing the need to contact a call centre if there is a power failure. The service will provide real time information for […]
Ad spend on Facebook grew by 62 per cent in the first quarter of 2018, despite the Cambridge Analytica scandal, growing week-over-week by seven per cent and 15 per cent during the weeks of March 17 and March 24 after the news emerged. Both weeks also saw nine per cent increases in Instagram spending. According […]
Are we on the verge of doing away with the fixed telephone line altogether? ReportLinker has compiled globe-spanning data to look into the matter showing the rise of chat apps, looking at a number of counties. In Australia: • The number of people who own a smartphone but no fixed telephone line has been increasing […]
LinkedIn has really been loosening up its tie thus far in 2018. First, the professional network introduced its ‘In It Together’ integrated marketing campaign during the 75th Annual Golden Globe Awards in January, trying in part to shed its “white collar businesspeople” stereotype. Then, last month, LinkedIn added a touch of Snapchat and Instagram with […]