Anxiety Meter can measure passers-by's anxiety with their permission. One-third of passers-by interacted with the ad 817 % longer than the DOOH average. The ones with the highest level of stress received a free preventive check-up.
Digital Citylights Equipped With AI-Based Software And Built-In Cameras Fighting The Dramatic Rise In Mental Health Issues
Brand chooses gaming bugs to portray gamers’ experience and surprises people with glitched products, glitched comms and also glitched offers with special prices
Burger King Embraces Glitches In Its New Gaming Campaign, “Burger Glitch”
Building "Every Home" block by block: In a social stunt, Serviceplan Bubble and O2 made the key visual of the recently launched "Every Home" campaign an interactive experience using Minecraft. The final stages of the “Every Home” build starring well-known gaming influencers and the start of the competition was streamed live on Twitch. The result: 270,000 viewers, more than three hours of live streaming, 4.7 million minutes watched (time spent with brand) and 1,200 participants in the raffle.
Serviceplan Bubble and O2 Build an Interactive “Every Home” Experience in Minecraft
Ozone Partners With MediaCom To Launch Ozone Stories Across Its Premium Portfolio
Flagship DJ IT! mobile app adds 80 million music tracks to the music catalogue -
GISMART Partners Global Streaming Platform Tidal
Frameplay Announces New Attention Metric In Video Game Environments, Validated In Partnership With Dentsu’s Attention Economy Team By First-To-Market Studies
Adverty AB (publ), the leading in-game advertising specialist, adds more than 150 games from Roblox into its growing portfolio of in-play advertising options for distribution in the US, the Nordics and select Latin America markets.
Adverty Enters Into Exclusive Partnership With Super League Gaming For In-Play Advertising In Roblox
Amsterdam-based company first Dutch partner recognized as part of exclusive global partnership program with the short-form video platform
Gospooky has been named as an official TikTok Creative Partner as part of the platform’s Marketing Partner program. With Gospooky’s focus on keeping brands at the forefront of social media, the partnership aims to help more brands establish a powerful presence on the platform and engage with its communities in new, meaningful ways. Not only […]
“Here’s to strong women. May we know them. May we be them. May we raise them.” - Maya Angelou
Wunderman Thompson Launches Peer-To-Peer Mentoring App For Women
Verasity, a protocol and product layer blockchain platform for Esports and digital content, is pleased to announce that Perry Smith has been appointed as Head of VeraEsports—a competitive Esports and video streaming platform. Formerly Chief Operating Officer at Esports creative marketing agency, Hotdrop, Perry has a decade of experience working at the cutting edge of Esports—with […]