#ReSkinChallenge, created by Havas London and Havas Play, sees Europe’s most influential streamers revert to default ‘skins’ – raising questions and starting conversations in their communities Vanish, the Reckitt garment care brand committed to encouraging consumers to re-wear their clothes and raising awareness of clothing waste, has partnered with some of Europe’s biggest gamers and […]
Cyanite, a tech company with various software solutions in AI-powered music tagging and search, has launched the first search engine that can instantly translate complex text input into its closest musical equivalent. Similar to image creation services like Dall-E and Midjourney, users can now find matching music by telling the AI exactly what they need […]
Stella Artois is making its first foray into the virtual world of gaming, with the launch of Stella Artois Unfiltered mod packs and the picturesque fictional French village scene from its iconic ‘Beer, au Naturel’ TV advert, available to download and use in The Sims. Connecting with a new gaming audience, the bespoke world has […]
EE has today launched EE Mini Movie Makers, a set of downloadable tools that use innovative AR technology coupled with AI content creation to transform children’s imaginary living room performances. Launching ahead of the 2023 EE BAFTA Film Awards – one of the biggest nights in the global cultural calendar – EE’s Mini Movie Makers […]
National World, a leading UK media company, announced today the launch of its self-serve advertising platform, National World Ad Manager, powered by DanAds. The new platform is designed to automate the ad buying process and offer greater flexibility to advertisers, allowing businesses of all sizes to easily access National World’s extensive portfolio of respected news […]
Bid-smart DSP Preciso today announces the full-scale launch of its integration with multinational ecommerce platform Shopify. Preciso becomes the first real-time bidding system to offer targeted display advertising campaigns specifically to small- and medium-sized merchants, through a user-friendly, plug-and-play interface. Founded in Canada in 2006 and known for its massive global reach and ease of […]
Say It Now, the voice assistant adtech firm, has partnered with Tesco, the UK’s largest supermarket chain, to successfully deliver its first-ever actionable audio smart speaker advertising campaign that enabled UK customers to access special offers and set notifications as part of The Tesco Christmas Party campaign. During the festive season, smart speaker listeners who […]
With the tech, brands can now quickly and cost-efficiently create audio ads for the business platform's million of readers
DanAds, the Swedish ad-tech company for self-serve ad management has closed a deal with Aflorithmic, the world’s first fully automatable solution for end-to-end audio, to create synthetic ads and publish them directly on publishers’ websites. Aflorithmic integrated with DanAds already one year ago, making its unique API.audio part of DanAds’ tech layer. The tool empowers […]
Partnership addresses fraud in rapidly growing segment
During the pandemic, online grocery orders rose by more than 50% and are expected to rise further this year, according to McKinsey research. More than ever, people make day-to-day purchases online, choosing quick commerce merchants that offer speed and convenience. As people open new accounts and make faster purchases, merchants are challenged to verify identities and manage […]
UK Top 10 motor retail group JCT600 is putting some extra fun into packing for holiday travel this summer with a new online game that will also keep car passengers of all ages entertained on long journeys. Car Boot Carnage was designed and built by JCT600’s long-term digital agency partner Code Computerlove to help position JCT600 as leaders […]