Young people getting their first phone have a new way to help them have a happier, healthier, more positive life online, with the new BBC Own It app. Aimed at supporting children’s emotional wellbeing and resilience online, the app is a first-of-its-kind in empowering – rather than monitoring – children aged 8-13 years with their […]
Today’s society faces superabundance of visual stimuli of all sorts. Being overflown with colors and pictures, people can’t keep track of their emotions anymore. Vladimir Vaskevich – an entrepreneur and couch – has created a unique project called “Trip in the dark”. He conducts excursions around the city, and they are unusual in both content […]
As advertising encroaches further into our social feeds and inevitably, our daily lives, it has become harder and harder to tell the difference between paid and organic content. Influencers mask sponsorships as lifestyle posts, commercials play between nearly every online video we watch, and product ads are served to us mere minutes after we’ve searched […]
From today, consumers have the opportunity to view varied and up-to-date information on the welfare of cows. Arla Iris is the name of an app developed by Arla Finland that uses artificial intelligence technology. The app will be piloted on Tikka, an organic farm in Kurikka. Arla Single Estate Organic Milk will be the pilot product.
This is reportedly the first time in the world that artificial intelligence is used to give consumers up-to-date information on animal welfare. Arla Finland’s CEO Kai Gyllström explains that the purpose of the new innovative app is to meet consumer expectations. – It is important for people to be sure that the living conditions of dairy farm cows are […]
Custom audiences and bidding combined with AI to manage and optimise campaigns in real-time
Advertising technology firm Keymantics has seen a 600% improvement in performance for clients after adopting Beeswax. The French keyword targeting company defines custom target audiences based on keywords in the content they read with artificial intelligence and use Beeswax’s Bidder-as-a-Service to improve branding and performance on programmatic video, native and display advertising. Keymantics leverages Beeswax’s […]
Prostate Cancer UK is enjoying an increase in donations following a recent overhaul of its online donor journey and payment options. The leading men’s health charity made changes to its online giving journeys using the goDonate platform from strategic creative agency WPNC. Honed following years of user testing and excellent campaign results – with learnings fed back into the platform’s […]
- Appointment follows a five-way competitive pitch - AR visualiser will give fire commanders ability to ‘see through walls’ in order to protect firefighters in high-risk scenarios
Mid and West Wales Fire and Rescue Service has announced the appointment of Brandwidth, the digital innovation agency which specialises in solving complex technical challenges, to a major new innovation brief. The £500k project is funded by Innovate UK and SRBI, in conjunction with GovTech Catalyst and the Government Digital Service. The appointment follows an RFI process […]
New TripAdvisor Media Manager helps small and medium businesses reach a global audience
TripAdvisor, the world’s largest travel platform, today launched TripAdvisor Media Manager – a self-service platform that empowers small and medium sized businesses and agencies to control their own cross-platform advertising campaigns on TripAdvisor. TripAdvisor Media Manager is available to global advertisers, supporting more than 15 currencies, and offers a wide variety of targeting options to reach […]
Vianet, whose intelligent flow meters connect to the internet to provide real-time data on the dispensing of beer, has rolled out a 5-in-1 Mobile Workforce Management Platform from BigChange. The cloud-based system provides intelligent job scheduling, real time-vehicle tracking and a mobile app for engineers – giving Vianet a paperless end-to-end solution for the business. Through […]
“Dwoodle” aims to break the record for the largest artwork in the world
Illustrator, author and design agency owner, Simon Harmer, has created an illustration app for children, inspired by Joe Whale, the nine-year-old who landed a job decorating a restaurant’s walls after he was told off for doodling in class. Dwoodle has been created in a bid to break the world record for the world’s largest piece of […]