Google’s shift to first price auctions creates more transparency for media buyers and sellers – but financial risk for advertisers or tech platforms that aren’t yet prepared to bid in a first-price environment. IPONWEB is promoting its Optimal Price Discovery service to help programmatic buyers bid effectively in the first-price world. Buy side partners currently […]
Liftoff, the leader in mobile app marketing and retargeting, released a new report in partnership with Leanplum uncovering new insights into the world of mobile finance. Specifically, it found that women are more engaged than ever with finance apps, meaning it’s prime time for marketers to double-down on investments in the traditionally underserved demographic. The report […]
Tappx, a leading AdTech company specialising in advertising solutions for advanced digital platforms, launched App-ads-txt.com, a free hosting tool to increase adoption of the new IAB standard app-ads.txt, thereby supporting the IAB mission to create a community of authorised digital advertising inventory to help fight digital advertising fraud. Tappx created the free web hosting service App-ads-txt.com to […]
Despite being a part of the world’s most dynamic digital economy, U.S. consumers have the least amount of trust in businesses and a greater propensity to protect their data, per The Digital Society Index 2019: Human Needs in a Digital World. The global study, released by leading advertising and digital communications group Dentsu Aegis Network, polled […]
To celebrate the 45th Anniversary of Singapore Cable Car – the most breathtaking way to get into and around Sentosa – One Faber Group has partnered Carbon Interactive and creative technology company AliveNow to create a fun and interactive Facebook AR Camera Filter that takes a user down memory lane. On a visit to Singapore, […]
Alibaba is the largest digital ad seller in China with its advertising revenues set to account for more than 32% of the market this year, according to eMarketer. Digital ad spend in China is predicted to grow 22% in 2019 to reach $79.82bn, and will account for 69.5% of paid media advertising this year. Alibaba’s net […]
22 per cent of UK households now own a voice-controlled digital home assistant device, such as an Amazon Echo or Google Home, doubling the 11 per cent figure recorded in 2017. Furthermore, according to EY’s latest digital home report, 41 per cent of households plan to own one of the in the next five years. The survey of 2,500 UK […]
A new tie-up between digital design agency, Sigma, and two leading eCommerce companies – Storm and InRiver – is aiming to deliver best-in-class eCommerce capability, while fostering a greater degree of responsibility, transparency and inclusivity in online customer experience. The initiative will establish digital and technical foundations for businesses to drive ethical customer experiences in their […]
Michael David Winery announced the launch of their interactive face filter app, Freakshow Maskerade, which allows users to become their favourite characters from the wildly successful Freakshow wine brand and enter to win their way onto the wine label. “While Augmented Reality has made its place in the wine industry, we really wanted to use […]
TikTok, the world’s leading short-form video platform, is joining Internet Matters, a not-for-profit organisation whose purpose is to empower parents and carers to keep young people safe in the digital world. As part of the collaboration, Internet Matters and TikTok will work together to educate families about the importance of digital wellbeing and addressing common […]