Shoppers Diversify Purchases Beyond Big Box Retailers InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, released insights from its annual Back-to-School Survey targeted to over one thousand school shoppers across North America. In an inflationary environment, consumers shopped less across all categories this year, and a significant proportion of […]
Consumers Download QSR Apps Mainly for Discounts and Promotions InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, released new insights from its annual survey that shed light on the evolving consumer preferences and behaviours with Quick Service Restaurants (QSR). The study, conducted year-over-year, found that consumers value QSRs […]
Hege Lorvik to lead Norwegian push as high impact specialist continues growth across the continent High impact ad specialist Adnami has appointed Hege Lorvik as Norwegian Commercial Director, marking the Denmark-based tech company’s first formal step into the Norwegian market. Hege’s appointment comes as Adnami staffs up across several key European markets, also adding Paul Dimmock as Business […]
Industry veteran Frans Vermeulen appointed Strategic Advisor to drive partnerships and sales in region Covatic, developer of a best-in-class privacy-first audience targeting solution, today announced the appointment of industry veteran Frans Vermeulen as its Strategic Advisor, in a move to strengthen the company’s presence in the US market. Vermeulen brings nearly 25 years of experience in building […]
IPG Mediabrands, dentsu, Lyft Media, MiQ, and Wallapop Leverage PubMatic Technology to Drive Onsite and Offsite Performance PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced Convert, a unified self-service advertising platform for commerce media. Built on PubMatic’s global cloud infrastructure, Convert is tailored for commerce media […]
EE announces its new online Game Store with a multi-million-pound cross-channel campaign inspired by the iconic visual worlds found in the UK’s best loved video games. In the next step on its quest to become the UK’s number one destination for gaming, EE is launching a colourful and dynamic ATL campaign featuring four spectacular 3D […]
Technology allows advertisers to run full-funnel influencer campaigns effectively and efficiently, and helps creators seek out best-fit brands, saving time and managing collaborations in one place impact.com, the world’s leading partnership management platform, today announced the launch of impact.com / creator, an influencer marketing platform that allows advertisers to discover, create, manage, and scale full-funnel […]
Teads leverages the largest dataset of attention and context, to offer clients unparalleled audience insights and support campaign optimization. Teads, the global media platform, has announced the release of attention metrics in Teads Ad Manager (TAM), its dynamic programmatic buying platform. This integration makes Teads the first platform to embed Lumen’s attention measurement natively and […]
iPX London offers an exclusive opportunity to engage with trailblazers in the partnerships sector to discover experiences and best practices impact.com, the world’s leading partnership management platform, today announces an inspiring line-up of speakers for its iPX2023 London event, set to take place in the afternoon and evening of June 28th at Landing Forty Two […]
New tool tracks the carbon cost of digital advertising across the funnel – enabling marketers to target high attention/low carbon inventory Lumen Research, the global attention technology company, is today announcing the launch of a new carbon measurement tool with Scope3, the end to-end emissions measurement company for the media and advertising supply chain, in […]
