The innovative technology company and the university are teaming up to boost contextual relevance and personalisation with machine learning Bid-smart DSP Preciso today unveils a collaboration with the AI Chip Centre at Digital University of Kerala (DUK), which sees the university use the programmatic bidder as a use case for its Masters students in AI […]
Access to accurate, human-centric data about platform and format-specific attention performance will help brands and agencies make strategic planning decisions using attentionPLAN®. Amplified Intelligence, the most trusted source for accurate attention measurement, has announced the launch of new ad platform and format benchmarks in its market-leading media planning tool, attentionPLAN®; giving brands and agencies a […]
Smurfit Kappa, a global leader in paper-based packaging solutions, today unveiled an innovative and interactive event app, in partnership with creative technology studio Appetite Creative, to enhance a customer event. The web app based connected experience, accessed via QR codes, is designed to support Smurfit Kappa’s SK Driving event offering a digital interactive support tool […]
The Gang, a developer studio specialising in creating bespoke immersive gaming experiences, has appointed Joel Edström as its new Head of Platform Strategy to drive business growth and unlock further opportunities in the gaming and user-generated content (UGC) landscape. In his new role, Edström will spearhead the development and execution of a strategy aimed at […]
US and Austrian startups will create one stop shop for app growth on the major app stores, serving 1,000+ customers across more than 100 countries SplitMetrics, an American startup specializing in app growth solutions, has acquired App Radar, an Austrian app marketing and analytics platform in a seven figure all-cash deal. The agreement creates the industry’s […]
The Circle of Trust is female led, a world first and headquartered in the north west The Circle of Trust, the Manchester founded, female led and a revolutionary world first launched in the UK last week at No. 1 Circle Square in the presence of the great and the good of the Manchester business community. […]
The Carbon Intelligence Platform, Cedara, has today announced the launch of its Reduction Marketplace, which enables companies to use innovative third-party solutions to help reduce corporate and supply chain emissions. As part of the launch, Cedara has partnered with full-service digital marketing agency, Croud, and adaptive streaming technology platform, SeenThis, to empower Pret to reduce […]
Built on InMobi’s ID Graph, the Solution Provides a Visual Roadmap for Mastering Addressability InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth, today unveiled InMobi Addressability Gradient, a platform designed to support marketers throughout the transition from identity-centric targeting to new solutions that have limited consumer identity signals. […]
Aer Studios Celebrates National Recognition for Achievements in Gamified eLearning with The Data Escape Room Aer Studios, the South West-based creative tech studio, has won a BIMA Award for its groundbreaking gamification project, The Data Escape Room. This national award-winning digital eLearning tool is designed to enhance data literacy among professionals through an engaging and […]
Innovative technology platform and data consent service set to help the industry move towards trust-based responsible advertising practices, while giving consumers real control and choice over their data. Equativ, the global leading independent ad platform, today announced its partnership with Utiq — the European AdTech company that delivers a Telco-powered Authentic Consent Service to enable […]