The Gang, a developer studio specialising in creating bespoke immersive gaming experiences, has appointed Joel Edström as its new Head of Platform Strategy to drive business growth and unlock further opportunities in the gaming and user-generated content (UGC) landscape. In his new role, Edström will spearhead the development and execution of a strategy aimed at […]
US and Austrian startups will create one stop shop for app growth on the major app stores, serving 1,000+ customers across more than 100 countries SplitMetrics, an American startup specializing in app growth solutions, has acquired App Radar, an Austrian app marketing and analytics platform in a seven figure all-cash deal. The agreement creates the industry’s […]
The Circle of Trust is female led, a world first and headquartered in the north west The Circle of Trust, the Manchester founded, female led and a revolutionary world first launched in the UK last week at No. 1 Circle Square in the presence of the great and the good of the Manchester business community. […]
The Carbon Intelligence Platform, Cedara, has today announced the launch of its Reduction Marketplace, which enables companies to use innovative third-party solutions to help reduce corporate and supply chain emissions. As part of the launch, Cedara has partnered with full-service digital marketing agency, Croud, and adaptive streaming technology platform, SeenThis, to empower Pret to reduce […]
Built on InMobi’s ID Graph, the Solution Provides a Visual Roadmap for Mastering Addressability InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth, today unveiled InMobi Addressability Gradient, a platform designed to support marketers throughout the transition from identity-centric targeting to new solutions that have limited consumer identity signals. […]
Aer Studios Celebrates National Recognition for Achievements in Gamified eLearning with The Data Escape Room Aer Studios, the South West-based creative tech studio, has won a BIMA Award for its groundbreaking gamification project, The Data Escape Room. This national award-winning digital eLearning tool is designed to enhance data literacy among professionals through an engaging and […]
Innovative technology platform and data consent service set to help the industry move towards trust-based responsible advertising practices, while giving consumers real control and choice over their data. Equativ, the global leading independent ad platform, today announced its partnership with Utiq — the European AdTech company that delivers a Telco-powered Authentic Consent Service to enable […]
GumGum, a contextual-first, global digital advertising platform, showed its deepening commitment to the Japanese market with the appointment of seasoned digital media executive, Kenzo Selby to lead its growing business in Japan. Kenzo and the Japanese team bring The Mindset Platform™ and the inevitable advertising revolution that it represents, to our Japanese partners. He will […]
Val Morgan Digital has successfully minimised carbon emissions across Buzzfeed, Fandom, The Latch and POPSUGAR thanks to SeenThis’ adaptive streaming technology Adaptive streaming technology platform SeenThis and Australian media stable Val Morgan Digital have successfully minimised carbon emissions over the past six months – with SeenThis’ Emissions Dashboard showing that the publisher has avoided over […]
GumGum, the contextual-first, digital advertising platform, announced today that it is the first contextual provider to achieve a System and Organisation Controls Two (SOC2) compliance certification. As a leader in AI-driven advanced contextual insights and data, it’s critical for brands to trust GumGum with the limited amount of anonymised data needed to deliver campaigns in […]