Costcutter Supermarkets Group (CSG) has notched up another first in the UK convenience sector by using audio messaging to drive store visits. Joining forces with mobile adtech firm, TabMo, CSG has responded to the increasing use of voice-enabled devices and music streaming apps, by adding sound to its extensive programme of mobile advertising for retailers. […]
Consumers welcome many types of personalized mobile messages from businesses, and they are 35x more likely to open mobile messages than emails, reports a new global study from Sinch. Despite this, businesses have been slow to provide the type of high-value, real-time messaging that consumers prefer most. The Sinch Mobile Consumer Engagement 2020 report uncovers […]
The new device features more precise geotargeting capabilities, increased screen resolution, and integrated smart city data sensors to elevate out-of-home media
Firefly, the company leveraging taxi and rideshare vehicles to build a street-level digital media network, today announced the launch of the next generation of its display technology. These new screens offer the highest resolution of any digital out-of-home (DOOH) display on the market. With social good in mind, Firefly’s screen design also integrates smart city […]
Rovio Appoints Kairos Media As Global Influencer Marketing Agency
World renowned games-first entertainment company and creator of Angry Birds, Rovio Entertainment , has appointed Kairos Media as its global influencer marketing & media agency of record, following a competitive pitch process. Kairos Media will be handling and delivering a global strategy aligned for the Angry Birds 10th Anniversary campaign, marking a decade since the […]
~Ten businesses from Startup India initiative pave the way for crowd-marketing amongst India’s entrepreneurs~ ~Provides opportunity to experience the benefits of crowd marketing and build brand awareness~ World's First Social media Loyalty Platform
Startup India, Government of India’s flagship innovation programme today announced its association with Brandie, the world’s first crowd marketing tech platform based out of Sweden. This partnership will grant ten of Startup India’s most promising businesses a free trial period on Brandie’s exclusive platform, allowing them to be the first startups in India to build social […]
Pixel Artworks, the award-winning specialists in light and pixel technology, have designed and delivered The Garden of Light, a unique multi-sensory installation for McArthurGlen Designer Outlet Ashford. The Garden of Light uses the latest LED pixel lighting and immersive audio technology to create a stunning 360 degree virtual garden environment and is part of the expansion of McArthurGlen Designer Outlet, […]
The internet has historically been the wild west of content and communication, exempt from many of the rules and restrictions of the physical world. But as internet users, creators, platforms and authorities alike wake up to the consequences this culture of lawlessness has created, brands must learn to operate within a range of new constraints, […]
Bristol-based integrated digital marketing agency, Loom, has begun its eleventh year securing award-winning energy switching service, Flipper, as a client. The business also welcomes apprenticeship training and development specialist, Lifetime Training, and software expert, Ghyston. Launched in 2016, South West-based Flipper, was the UK’s first energy auto-switching service. Its in-house tech includes the most advanced […]
Voice technology company expands services business with appointment of Ed French to newly-created role of commercial director
Award-winning Say It Now has appointed Ed French as commercial director as it expands the services side of its business. The role has been created to drive awareness and demand for voice technologies that allow brands to develop personalised communications that forge deeper relationships with consumers. French will be responsible for working with enterprise clients to develop voice applications and […]
British Prime Minister Boris Johnson has been included as the latest political figure in the ‘Scars of Democracy’ street art gallery created by artist Capo’s Finest. The timing couldn’t be more apt, as Brexit turmoil persists and MPs gear up for Britain’s first pre-Christmas general election in almost a century. The addition of Boris Johnson […]