Coca-Cola, Ogilvy and Google Join Forces to Show the Power of What We Share at Christmas

Presenting a special dashboard to view real-time data that shows how the Christmas spirit is stronger than what divided us the rest of the year. Launching “Year to Share”, a video that compiles some of the moments that have divided people during 2019, highlighting those that have brought them together at Christmas.

Coca-Cola, Ogilvy and Google Join Forces to Show the Power of What We Share at Christmas

Coca-Cola, Ogilvy Colombia and Google join forces to show that at Christmas “what we share is stronger”. Companies have joined efforts to reveal how the trends that have divided users throughout the year are being left behind during the holiday season, which brings us together around the Christmas spirit.  Along with Ogilvy and Google, Coca-Cola intends to show with […]

How an eCommerce strategy can benefit manufacturing companies

How an eCommerce strategy can benefit manufacturing companies

The majority of manufacturing businesses predict that at least 41% of their revenue will be derived from eCommerce websites they own or operate by 2025, be that selling online to business customers or with a direct to consumer offering.  This is a staggering figure when thousands of UK manufacturers have yet to even put pricing […]

Global Savings Group enters exclusive negotiations over acquisition of iGraal

Global Savings Group enters exclusive negotiations over acquisition of iGraal

The Global Savings Group (GSG) and M6 Group have entered into exclusive negotiations concerning the acquisition of the leading French cashback player iGraal. The Munich-based Commerce Content company has submitted a binding offer. With iGraal valued at 123.5 million euros (subject to adjustment), the transaction would be accomplished through a partial acquisition in cash for an amount of 35 million […]

Smart Devices Try To Avoid A Festive Failure

56% planning to purchase a device over the Christmas Period, despite 69% confirming their device doesn’t always understand them

Smart Devices Try To Avoid A Festive Failure

There’s going to be a lot of domestic smart tech unwrapped amid the tinsel this Christmas, according to the latest research on the hottest Christmas gifts. Despite 56% of the population already owning a smart device and 56% planning on purchasing a smart device for either themselves or a loved one, many are only using limited […]

Tis The Season To be Active: Nike Empowers Everyone To Banish Excuses And Bring On Winter Sport

As the colder weather sets in, exercise levels drop, only recovering for New Year's resolutions • Shopping takes over but we need to keep moving. To ensure no-one misses out for themselves or their loved ones this year, Nike is dropping its seasonal activation, GIVE SPORT with unique offers and rewards for the whole holiday period • Nike continues to transform the retail experience, so you can shop seamlessly with the introduction of Nike Fit and Nike App at Retail in selected Nike stores • New shopping capabilities launch in the Nike Training Club and Nike Run Club apps, so shopping doesn't take time away from sport

Tis The Season To be Active: Nike Empowers Everyone To Banish Excuses And Bring On Winter Sport

Nike is encouraging everyone not to forget their sports routine as the colder weather sets in. Rather than waiting for New Year’s resolutions to get back on track, Nike is providing some much-needed motivation to keep moving during winter – GIVE SPORT – a whole holiday season full of rewards – and added bonuses if […]

Revealing the secret of an untapped digital marketing channel

By Conor McGrath, Head of UK Clients at post-purchase experts parcelLab

Revealing the secret of an untapped digital marketing channel

Psst. Want to hear a secret? What if I told you that there’s a way to achieve marketing performance metrics upwards of 80% – and one that doesn’t have anything to do with Artificial Intelligence (AI), Augmented/Virtual Reality, Chatbots, Programmatic or any of the other new tech buzzwords we’ve been promised will revolutionise marketing in […]

Signals Analytics Joins Nielsen Connect Partner Network

Collaboration Brings Connected Market Insights to Category Leaders Across the Fast-Moving Consumer Goods Sector

Signals Analytics Joins Nielsen Connect Partner Network

Signals Analytics, the next generation advanced analytics platform that leverages external data to uncover trends and predictive insights, today announced that it has joined the Nielsen Connect Partner Network, the industry’s largest open ecosystem of tech-driven solution providers for retailers and manufacturers in the consumer packaged goods (CPG) industry. Available through Nielsen’s Global Connect Business, this relationship expands the reach […]

It’s National App Day (and time to rethink app advertising)

By Alex Springer, Director, Sales and Solutions Architects, Impact EMEA

It’s National App Day (and time to rethink app advertising)

Happy National App Day—that traditional time of year when we pause (briefly, between swipes) to reflect on just how much the world and its purchases have gone mobile. For everything from entertainment to fitness to fertility, we now look to apps to meet our most basic needs.  We spend 87% of our mobile time in-app, and when we […]

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