Instagram has rolled out video chat, giving users the chance to be part of up to four-person video calls via the app’s ‘Direct’ private messaging feature. With video chat, Instagram users can communicate with their friends via video without a phone number across both iOS and Android. The feature can be accessed through any message […]
InMobi, a global provider of enterprise platforms for marketers, announced a strategic partnership with Microsoft to enable new-age CMOs in their transformational journey from digital to mobile marketing. The partnership will consist of InMobi moving to Microsoft Azure as its preferred cloud provider, and will involve technology collaboration and combined go-to-market strategies aimed at accelerating the way […]
After the World Cup game between Sweden and Germany on June 23, Swedish soccer player Jimmy Durmaz was exposed to a massive wave of race hate on social media. To make a clear statement against this abusive behaviour, the Swedish insurance agency Länsförsäkringar decided to launch a Nasty Filter app – a service that turns […]
Harry Potter: Hogwarts Mystery is the first mobile game where players can create their own character and experience life as a Hogwarts student. In the narrative adventure with RPG elements, players will create a personalised student avatar, attend classes, learn magical skills, and form friendships or rivalries with other students. In the game, players make […]
Furniture brand Neptune is among the first advertisers in the UK to pioneer the first commercial use of Pinterest’s new Pincodes through a print and digital campaign in partnership with lifestyle publication Livingetc, combining advertorial, product placement and social. The campaign, created by the newly branded TI Media (formerly Time Inc. UK), involves Neptune’s sponsored […]
To drive McDelivery orders this World Cup season, McDonald’s, OMD Hong Kong and Google have come together to reach excited football fans when they are most hungry. Through the market-first application of Google’s Real-Time Trigger with a Data Management Platform (DMP), McDonald’s can anticipate the “hungry moments” during matches ahead of the competition and entice […]
S4M, an AdTech platform specialising in drive-to-store campaigns, is launching a brand new buying model – the Cost Per Incremental Visit (CPIV). Marketers will only pay for additional visits into stores generated by online campaign impressions. Brands can be sure that their drive-to-store results exclude organic visitors and are only measuring for visits generated directly […]
Reach Ajcon Technologies Private Limited, one of the fastest growing consultancy firms in the insurance sector, launched McXtra, an Insurtech app designed and developed by Fruitbowl Digital. McXtra is a cutting edge Insurtech platform that enables users and their families to consolidate all their insurance policies in a secure vault. It offers insurance services and […]
Shropshire digital agency Reech is helping Premier League football stars of the future thanks to the development of a new academy app. Reech, based in Shrewsbury, has created the app for Wolverhampton Wanderers FC to enable its young academy players and their families to have easy access to training schedules, coaching tips and more. The […]
The use of voice activated virtual assistants has rocketed in UK homes this year. The latest figures claim one in 10 Brits now own at least one device – but just how are Alexa and pals enhancing British consumers’ lives? Are smart speakers actually making us smarter? And are they using these devices to engage […]