Plähn to level up audience product roadmap for RTL Group’s adtech development unit smartclip, the adtech development unit of RTL Group, announced the appointment of Frank Plähn as Vice President of Audience Products. Plähn will drive the development of an enhanced cloud-native identity hub and shape the product roadmap of smart Audiences — smartclip’s proprietary […]
The hires come as the contextual-first advertising company attracts new clients in the DACH region GumGum today announces new hires in Germany, with Kalina Kehayova joining as Digital Executive and Larissa Jürges as Programmatic Solutions Manager, as the contextual-first, global digital advertising platform continues to attract strong interest from advertisers across the DACH region. Previously […]
AI-powered tool suite that prioritizes and summarizes information for knowledge workers launches in Beta with 500+ companies on its waiting list. Spoke.ai, the AI-powered tool suite, founded by early N26 employees, has secured a €2 million pre-seed round. The round was led by byFounders, with participation from Possible Ventures and a syndicate of experienced operators. […]
The appointment comes as Stratio BD accelerates its international expansion plans with official launches set for both the UK and France in early 2023 Augmented data fabric specialist Stratio BD has appointed Alexandra Stefanovich as its first-ever Chief Marketing Officer to support the rapidly growing company’s ambitious international expansion plans. The news comes as the […]
The product uses OpenAI’s GPT-3 and is immediately available for testing, with plans for a public release in the near future. Yext, Inc. (NYSE: YEXT), the Answers Company, today announced the launch of Yext Chat, a new product that empowers organisations to create conversational experiences with cutting-edge AI. The company plans to publicly release Yext Chat […]
Virtual try-on startup Vyking.io today unveils its new in-store augmented reality (AR) solution, ‘Magic Mirror’, that will enable consumers to easily visualise footwear through an in-store smart mirror. Activated by walking up to a full-length digitally connected mirror, customers can ‘try virtually before they buy’ dozens of pairs of trainers and other footwear quickly and […]
Ewan Patel, a planner at Saatchi & Saatchi London, has co-launched Briefly, a new AI-powered briefing platform which uses the latest developments in Natural Language Processing technology to elevate the brief writing process and facilitate better starting points for creative work. The platform, which offers AI-generated, human-validated tips, prompts and feedback specifically designed for marketing […]
SMARTY, the SIM-only mobile network owned by Hutchison 3G, launches this week a new fully-integrated marketing campaign, “Less malarkey, more SMARTY”. The campaign was developed by MSQ, whose remit joins-up brand, direct response, customer engagement and PR. Launched in August 2017, SMARTY is powered by the Three UK network and has a mission to bring […]
Freeverse’s Living Asset™ technology will power five “Poseidonic” evolving NFT superheroes for the Balearic Islands Department of Tourism’s new campaign. The Balearic Islands Department of Tourism’s Strategic Tourism Agency (AETIB) has announced a new campaign in partnership with web3 and gaming agency Play the Game and Living Asset™ technology company Freeverse to raise awareness about […]
New clients continue to line up to join the adtech B2B PR agency’s growing roster The Digital Voice™ has started 2023 with three new client wins, as growing numbers of martech firms sign with the boutique B2B adtech PR agency to grow their brands globally. Joining The Digital Voice™ is marketing technology platform Automated Creative, […]