The appointment comes as Stratio BD accelerates its international expansion plans with official launches set for both the UK and France in early 2023 Augmented data fabric specialist Stratio BD has appointed Alexandra Stefanovich as its first-ever Chief Marketing Officer to support the rapidly growing company’s ambitious international expansion plans. The news comes as the […]
The product uses OpenAI’s GPT-3 and is immediately available for testing, with plans for a public release in the near future. Yext, Inc. (NYSE: YEXT), the Answers Company, today announced the launch of Yext Chat, a new product that empowers organisations to create conversational experiences with cutting-edge AI. The company plans to publicly release Yext Chat […]
Virtual try-on startup Vyking.io today unveils its new in-store augmented reality (AR) solution, ‘Magic Mirror’, that will enable consumers to easily visualise footwear through an in-store smart mirror. Activated by walking up to a full-length digitally connected mirror, customers can ‘try virtually before they buy’ dozens of pairs of trainers and other footwear quickly and […]
Ewan Patel, a planner at Saatchi & Saatchi London, has co-launched Briefly, a new AI-powered briefing platform which uses the latest developments in Natural Language Processing technology to elevate the brief writing process and facilitate better starting points for creative work. The platform, which offers AI-generated, human-validated tips, prompts and feedback specifically designed for marketing […]
SMARTY, the SIM-only mobile network owned by Hutchison 3G, launches this week a new fully-integrated marketing campaign, “Less malarkey, more SMARTY”. The campaign was developed by MSQ, whose remit joins-up brand, direct response, customer engagement and PR. Launched in August 2017, SMARTY is powered by the Three UK network and has a mission to bring […]
Freeverse’s Living Asset™ technology will power five “Poseidonic” evolving NFT superheroes for the Balearic Islands Department of Tourism’s new campaign. The Balearic Islands Department of Tourism’s Strategic Tourism Agency (AETIB) has announced a new campaign in partnership with web3 and gaming agency Play the Game and Living Asset™ technology company Freeverse to raise awareness about […]
New clients continue to line up to join the adtech B2B PR agency’s growing roster The Digital Voice™ has started 2023 with three new client wins, as growing numbers of martech firms sign with the boutique B2B adtech PR agency to grow their brands globally. Joining The Digital Voice™ is marketing technology platform Automated Creative, […]
Media Rating Council, a U.S. media industry audit and accreditation body, grants its first accreditation for CTV brand safety and contextual analysis GumGum, a contextual-first, global digital advertising platform, today announces that it has achieved an additional accreditation from the Media Rating Council (MRC), a U.S. based nonprofit organization charged with auditing and accrediting measurement […]
The platform is powered by adaptive streaming technology, with dashboards tracking the carbon footprint of campaigns Adaptive streaming company, SeenThis, has launched a creative platform which enables clients to access its proprietary streaming technology to seamlessly build their own creatives; maximising quality with no file size limitations, whilst reducing the carbon emissions associated with digital […]
Digital product agency Mondo Robot—a proud co-conspirator within the Conspiracy Theory network—has launched the official website for the 2023 Coachella music festival with headliners Bad Bunny, BLACKPINK, and Frank Ocean. This is the third year the agency has worked with promoter Goldenvoice. This year’s Coachella will run two consecutive weekends, April 14-16 and April 21-23. Tickets for Weekend 1 are no longer available. […]