86% of UK shoppers will swap personal information for improved digital experiences, according to Episerver

86% of UK shoppers will swap personal information for improved digital experiences, according to Episerver

Across the board, UK shoppers are coming to accept that personal information is worth swapping for improved shopping experiences, with 86% agreeing they would volunteer personal data for improved privacy, faster shipping and greater discounts and deals. That’s according to a new consumer behavior report from Episerver, the company transforming digital experiences, which surveyed 1,000 […]

UK consumers enjoy personalised experiences, but are reluctant to share their data

UK consumers enjoy personalised experiences, but are reluctant to share their data

Though UK consumers are annoyed by the lack of personalisation that brands deliver, they remain concerned about handing over their personal data in order for this personalisation to occur. According to research from Accenture, which involved 1,800 UK consumers, 47 per cent feel frustrated when brands fail to deliver a relevant, personalised shopping experience. However, […]