A new report from Adobe and Econsultancy, that surveyed nearly 13,000 professionals, reveals that European brands are prioritising the more effective and transparent use of data in 2019, across both IT and marketing departments. Respondents to the Digital Trends Report expect a greater focus on data management to help them reduce their reliance on walled […]
Personalisation is spending yet another year as one of the key retail and marketing trends driving success. Gartner cited it as key focus for 2018, calculating that 64 percent of marketing leaders are already using or planning to deploy personalisation technology across the buying journey. And with figures from McKinsey showing that well executed personalisation […]
Amazon has rolled out a new set of tools called Alexa Skill Blueprints, which lets users create custom responses for the smart assistant. The e-commerce giant is providing users with a set of simple templates that help in creating personalised experiences for Alexa within minutes by simply filling in the blanks. The Alexa skills a […]
Across the board, UK shoppers are coming to accept that personal information is worth swapping for improved shopping experiences, with 86% agreeing they would volunteer personal data for improved privacy, faster shipping and greater discounts and deals. That’s according to a new consumer behavior report from Episerver, the company transforming digital experiences, which surveyed 1,000 […]
Though UK consumers are annoyed by the lack of personalisation that brands deliver, they remain concerned about handing over their personal data in order for this personalisation to occur. According to research from Accenture, which involved 1,800 UK consumers, 47 per cent feel frustrated when brands fail to deliver a relevant, personalised shopping experience. However, […]