Malibu ‘Because Summer’ Campaign Launches Connected Bottle Trial in Amsterdam

Malibu ‘Because Summer’ Campaign Launches Connected Bottle Trial in Amsterdam

Malibu, the world’s number one coconut flavoured rum, is launching the next stage of its technology trial of connected bottles as part of its global ‘Because Summer’ campaign. Created in partnership with SharpEnd, Malibu’s IoT agency, the next phase will launch late October in Gall & Gall stores across Amsterdam. Much like the UK trial last […]

Jameson Unveils Limited Edition NFC-Enabled ‘Connected Bottles’

Jameson Unveils Limited Edition NFC-Enabled ‘Connected Bottles’

To celebrate and activate the launch of their new limited edition bottle range, Jameson Whiskey has launched its first collection incorporating Near Field Communication (NFC) technology. Created in partnership with Dublin based artist, Steve McCarthy and Pearlfisher London, the bottle’s added connectivity offers users the chance to experience the rich history of Jameson. The IoT enabled […]

TubeMogul Wins Pernod Ricard Deal

TubeMogul Wins Pernod Ricard Deal

TubeMogul has been selected as the preferred programmatic platform partner for brand advertising in Australia by multinational distilled beverage manufacturer, Pernod Ricard. Pernod, which previously used Vizeum for all of their programmatic buys, will now use TubeMogul’s automated software platform to plan, buy, measure and optimise their Australian brand advertising and manage the entire process […]

Malibu Brings the IoT to FMCG as it Turns Bottles into Digital Touchpoints

Malibu Brings the IoT to FMCG as it Turns Bottles into Digital Touchpoints

Malibu is looking to capitalise on consumers’ “contactless payment behaviour” by turning 40,000 of its bottles into media platforms, offering consumers access to exclusive content simply by tapping their smartphone on the bottle. Malibu is using the same technology used for contactless payments to create 40,000 ‘connected’ bottles, allowing users with Android phones and the […]