90% of children between the ages of 4 and 12 in Asia Pacific have claimed they are using platforms such as YouTube, Facebook and Instagram. The findings, from a survey by digital media company TotallyAwesome, reveal the social media habits of children in the APAC region as well as highlighting the safety concerns held by […]
Ikea isn’t just a giant in the world of home furnishings—it’s also one of the world’s largest producers of paper packaging. And even as today’s children connected digitally more than ever, the basic cardboard box still provides them with endless possibilities. In its latest creative project, which debuted at Cannes Lions on June 20, […]
Lego has launched a new interactive skill on Amazon Alexa called Lego Duplo Stories, an experience that combines storytelling with the brick toys. The skill is available on devices that support Alexa, like the Amazon Echo or Echo Dot, and gives parents and kids a selection of stories with audio prompts that guide physical play. […]
Facebook’s Messenger for Kids has courted its share of controversy in the short time it’s been on the scene. In an effort to clean up the app’s reputation, Facebook is adding a feature that parents have been asking for: making it inaccessible during certain timeframes. Specifically, during dinner, when they should be doing homework or […]
Amazon has unveiled the Echo Dot Kids Edition with a custom version of Alexa that will read to kids, play music, answer questions and do other chores. It uses a new flavor of its FreeTime app called FreeTime for Alexa that includes parent controls and family-friendly features that run on the Echo, Echo Dot or […]
Kids’ digital media platform TotallyAwesome has announced the launch of an incubator program for aspiring young YouTubers in Australia. The TotallyAwesome Squad is a hand-picked club of content creators who inspire others to create, imagine, express, and share their creative ideas within a global social community of like-minded kids under 13 years old. Each week, […]
Kimberly-Clark, the company behind Kleenex tissues and GoodNites disposable underwear, has launched a text-based mobile campaign to promote its Huggies nappy/diaper brand in Meijer stores. The campaign, powered by digital marketing solutions provider HelloWorld, offers consumers a chance to win instant prizes – which includes a trip to Orlando, Florida – through the ‘Magical Vacation […]
Toymail, a maker of connected plush toys that work as a child-friendly alternative to mobile phones, has launched a ‘constellation of apps’ to expand the capabilities of its latest generation ‘Talkies’ toys. The Toymail Cloud for Talkies includes audio apps such as Remindie, an audio calendar; Sleepie, which issues ‘soothing sounds’ to help get the […]
Arsenal has become the first Premier League club to launch an app aimed specifically at young supporters as it looks to boost engagement and loyalty and give kids another reason to support the club. The app is part of a growing focus at the club on its so-called ‘Junior Gunners’ – those aged between 0 and […]