DoubleVerify and InMobi Unite to Combat Mobile App Fraud

DoubleVerify and InMobi Unite to Combat Mobile App Fraud

 DoubleVerify, a leading independent provider of marketing measurement software and analytics, announced a partnership with InMobi, a global provider of enterprise platforms for marketers. As part of the partnership, DoubleVerify will provide always-on fraud filtering and measurement for mobile in-app advertising campaigns across the InMobi Exchange globally. The integration with InMobi covers pre-bid targeting for all […]

The 3rd Lovely Mobile Awards now open for entries!

The 3rd Lovely Mobile Awards now open for entries!

The 3rd edition of The Lovely Mobile Awards are now open for entries. The Lovely Mobile Awards are an awards program brought to you by us and honour work done in the Mobile Marketing, Internet of Things (IoT), Digital, New Technology and Connected Devices fields. The Awards are judged by leading members of the global Mobile […]

InMobi acquires US based advertising and data company, Pinsight Media

InMobi acquires US based advertising and data company, Pinsight Media

InMobi, a global provider of enterprise platforms for marketers, announced the acquisition of Pinsight Media, the mobile data and advertising company formerly wholly owned by Sprint. This all-stock deal is part of a broader strategic partnership between InMobi and Sprint across devices, data, media and marketing. Pinsight Media is a mobile data and brand intelligence […]

InMobi unveils global in-app programmatic exchange in EMEA to provide premium mobile ad experiences

InMobi unveils global in-app programmatic exchange in EMEA to provide premium mobile ad experiences

InMobi, a global provider of enterprise platforms for marketers, has launched the InMobi Exchange for programmatic buyers in Europe, Middle East and Africa (EMEA), to meet the rising demand of in-app programmatic advertising. The InMobi Exchange is one of the largest independent platforms for mobile in-app advertising, and is anchored on the company’s commitment to […]

InMobi launches programmatic exchange in APAC to accelerate mobile spend

InMobi launches programmatic exchange in APAC to accelerate mobile spend

InMobi, a global provider of mobile enterprise platforms announced the launch of its Programmatic Exchange for the APAC region. A mobile-first, mobile-only programmatic platform InMobi will reach 800 million mobile devices, giving it unparalleled scale through mobile in-app. By using InMobi’s proven expertise, advertisers and agencies will be able to accelerate dramatically and future-proof their […]

InMobi forms strategic partnership with Microsoft to power new cloud-based enterprise platforms for marketers

InMobi forms strategic partnership with Microsoft to power new cloud-based enterprise platforms for marketers

InMobi, a global provider of enterprise platforms for marketers, announced a strategic partnership with Microsoft to enable new-age CMOs in their transformational journey from digital to mobile marketing. The partnership will consist of InMobi moving to Microsoft Azure as its preferred cloud provider, and will involve technology collaboration and combined go-to-market strategies aimed at accelerating the way […]

InMobi signs an exclusive display & video monetization partnership with Airtel TV in India

InMobi signs an exclusive display & video monetization partnership with Airtel TV in India

Mobile advertising firm InMobi has signed an exclusive monetization partnership with Airtel TV. This partnership comes nearly seven months after InMobi had announced a similar deal with Airtel’s music streaming app Wynk Music. InMobi said this partnership will enable brands to get access to premium ad inventory on the Airtel TV mobile app that offers […]

InMobi Expands IAS Integration for Enhanced Ad Viewability Reporting

InMobi Expands IAS Integration for Enhanced Ad Viewability Reporting

InMobi, an independent mobile in-app advertising platform, has announced an expanded integration of Integral Ad Science (IAS) verification solution to include IAS Firewall tags that now provides advertisers with enhanced viewability reporting for their mobile in-app VAST (Video Ad Serving Template) video campaigns. Recently, InMobi announced that it has acquired AerServ for $90 million. In […]

1 2 3