InMobi forms strategic partnership with Microsoft to power new cloud-based enterprise platforms for marketers

InMobi forms strategic partnership with Microsoft to power new cloud-based enterprise platforms for marketers

InMobi, a global provider of enterprise platforms for marketers, announced a strategic partnership with Microsoft to enable new-age CMOs in their transformational journey from digital to mobile marketing. The partnership will consist of InMobi moving to Microsoft Azure as its preferred cloud provider, and will involve technology collaboration and combined go-to-market strategies aimed at accelerating the way […]

InMobi signs an exclusive display & video monetization partnership with Airtel TV in India

InMobi signs an exclusive display & video monetization partnership with Airtel TV in India

Mobile advertising firm InMobi has signed an exclusive monetization partnership with Airtel TV. This partnership comes nearly seven months after InMobi had announced a similar deal with Airtel’s music streaming app Wynk Music. InMobi said this partnership will enable brands to get access to premium ad inventory on the Airtel TV mobile app that offers […]

InMobi Expands IAS Integration for Enhanced Ad Viewability Reporting

InMobi Expands IAS Integration for Enhanced Ad Viewability Reporting

InMobi, an independent mobile in-app advertising platform, has announced an expanded integration of Integral Ad Science (IAS) verification solution to include IAS Firewall tags that now provides advertisers with enhanced viewability reporting for their mobile in-app VAST (Video Ad Serving Template) video campaigns. Recently, InMobi announced that it has acquired AerServ for $90 million. In […]

InMobi acquires Los Angeles based AerServ for $90 million

InMobi acquires Los Angeles based AerServ for $90 million

InMobi, one of the world’s largest independent mobile advertising platform, announced the acquisition of AerServ for $90 million in cash and stock to create the industry’s first mediation platform with a unified programmatic auction for mobile in-app publishers. This acquisition will enhance monetisation for publishers globally and further enhance the InMobi Exchange, a premium mobile […]

InMobi’s mobile network reaches 162 million unique users in India

InMobi’s mobile network reaches 162 million unique users in India

InMobi, a global mobile advertising platform, has crossed 150 million monthly active users (MAUs) in 2017, making it the largest independent mobile app network in India. Also, InMobi’s premium mobile network now reaches 162 million unique users (MAUs) through 1000 plus SDK integrated publishers in India and delivers ad formats such as video and native […]

InMobi unveils mobile media platform powering TV-like video ad experiences within premium apps

InMobi unveils mobile media platform powering TV-like video ad experiences within premium apps

InMobi, one of the largest independent mobile advertising and technology platform, announced the launch of a mobile media platform for premium in-app video advertising. Through partnerships with top publishers in the country such as Viu, Detik, Path, BBM, Baca, LINE and others, InMobi now becomes the largest mobile media platform in Indonesia with a reach […]

InMobi joins with Moblaze for Vietnam mobile-ad push

InMobi joins with Moblaze for Vietnam mobile-ad push

Mobile advertising platform InMobi and Vietnam-based mobile-specialist agency Moblaze have formed an exclusive partnership aiming to rapidly scale both the use and creative quality of mobile advertising in Indochina. Moblaze becomes the exclusive representative for InMobi in all of Moblaze’s markets, including Cambodia, Laos and Myanmar. “But given Vietnam is the largest of all with […]

InMobi Launches their ‘Most Advanced Suite of Mobile Video Ad Solutions’ in Europe

InMobi Launches their ‘Most Advanced Suite of Mobile Video Ad Solutions’ in Europe

InMobi, a global mobile advertising and discovery platform,  launched a suite of advanced mobile video ad solutions in Europe. The platform includes innovative video ad formats such as vertical videos, interactive rich-media videos, 360 degree videos, opt-in videos, full-screen, in-feed and in-stream videos. Having invested in video technology for more than four years, InMobi’s new […]