InMobi acquires Los Angeles based AerServ for $90 million

InMobi acquires Los Angeles based AerServ for $90 million

InMobi, one of the world’s largest independent mobile advertising platform, announced the acquisition of AerServ for $90 million in cash and stock to create the industry’s first mediation platform with a unified programmatic auction for mobile in-app publishers. This acquisition will enhance monetisation for publishers globally and further enhance the InMobi Exchange, a premium mobile […]

Truecaller app advertising registers 300% surge; records 200 million impressions

Truecaller app advertising registers 300% surge; records 200 million impressions

Truecaller have announced that the company achieved a record 200 million impressions in a single day in India, thus registering a 300 percent growth in its in-app advertising platform in one year. Meanwhile, real estate on Truecaller appreciated to the extent that over 70 percent of existing advertisers decided to continue to invest in Truecaller’s mobile […]