‘Industry is going towards simplification and that is great,’ says DataXu’s Chief Innovation Officer

‘Industry is going towards simplification and that is great,’ says DataXu’s Chief Innovation Officer

Programmatic marketing solutions provider,¬†DataXu, was recently named a leader, including the highest score possible in the product strategy criteria in The Forrester Wave: Omnichannel Demand-Side Platforms, Q2 2017 from Forrester Research. Quite an achievement for a company, which started its operations by providing data analysis to NASA, trying to figure out a way to send […]

Airmarket To Launch Revolutionary Location-Based Mobile Ad Platform

Airmarket To Launch Revolutionary Location-Based Mobile Ad Platform

Airmarket announced a new advertising format that will revolutionise the way brands engage with customers on their mobile devices by combining hyper-location data with programmatic technology. They¬†will give advertisers access to a global network of beacons to deliver personalised, targeted advertising to consumers based on their real-time location. Device users will receive notifications on their […]