Lidl partners with Brian Blessed to launch the first game on Facebook Camera in the UK

Lidl partners with Brian Blessed to launch the first game on Facebook Camera in the UK

Lidl UK has launched the first supermarket game to be played through the Facebook Camera app in the UK. The launch forms part of Lidl’s Christmas campaign in 2017, as the brand continues to build consumer engagement and relevance. The ‘Emojional Rollercoaster’ game is available on the Facebook Camera app, which users can instantly access […]

Buzzfeed and Brit+Co use OmniVirt technology to deliver innovation in 360° Creative

Buzzfeed and Brit+Co use OmniVirt technology to deliver innovation in 360° Creative

Buzzfeed and Brit+Co are using OmniVirt’s technology to deliver 360° photos and interactive 360° video for the latest Samsung holiday campaign. In its continued effort to promote ways that people can create and share 360° content, Samsung has teamed up with Buzzfeed and Brit+Co to showcase the power of its newest Gear 360 camera. Both campaigns […]

Sainsbury’s Launch #SINGSPROUT Digital Activation by AnalogFolk

Sainsbury’s Launch #SINGSPROUT Digital Activation by AnalogFolk

 In 2017 Sainsbury’s has been celebrating #everybitofchristmas in their 2017 Christmas campaign. From pigs in blankets to novelty socks, ripped paper hats to turkey trimmings, ‘Every Bit of Christmas’ celebrates the many ways that Brits live well over the festive season via an upbeat, festive song. But we all know the true star of Christmas. […]

LEGO unveil Messenger chatbot to ease Christmas shopping

LEGO unveil Messenger chatbot to ease Christmas shopping

This holiday, the LEGO Gift Bot, Ralph, is here to make sure every wish clicks into place! We’ve all been there… every year Christmas pops up and surprises us! Next things you know, the gift buying rush begins and we feel drowned in indecision. What gifts to buy? What will your sister’s eldest want this […]

Data driving the UK’s £5.8bn ‘Santa Economy’, according to Experian

Data driving the UK’s £5.8bn ‘Santa Economy’, according to Experian

Data services are powering the online retail boom, helping UK businesses get their share of the ‘Santa Economy’ and ensuring they deliver a seamless shopping experience for customers during Black Friday weekend. In 2016, during Black Friday and Cyber Monday alone, Experian received over 24 million requests for contact information to be validated by their […]

UK retailers will send 40 million text messages over Black Friday and Christmas period

UK retailers will send 40 million text messages over Black Friday and Christmas period

It is estimated that UK retailers will send more than 40 million text messages over the festive period to deliver personalised Black Friday and Christmas deals direct to customers. While consumers have flocked to WhatsApp and Facebook Messenger, the text message is positively thriving in the business world. SMS remains a key tool for customer […]

UK Consumers Using Mobile More Than Ever in Run-up to Christmas

UK Consumers Using Mobile More Than Ever in Run-up to Christmas

In the run-up to Christmas 2016, average mobile traffic has seen an increase of 26 per cent compared to 2015 year-on-year. Since Black Friday, 68 per cent of all online retail traffic has come through mobile and tablets. According to research from Salmon, this mirrors Black Friday – where for the first time mobile overtook […]

Brits turn to their mobiles after lunch for Christmas Day distraction

Brits turn to their mobiles after lunch for Christmas Day distraction

Analysis recently released has revealed the UK population’s online habits during Christmas and Boxing Day 2015. The most common times people went online were between 4.00pm and midnight on both days. Furthermore, there was a huge jump in ‘second-screening’ – on Christmas Day this year nearly half (48%) of all UK web traffic was done […]