Consumers to spend nearly £2.5bn in online purchases on Black Friday, according to Salmon

Consumers to spend nearly £2.5bn in online purchases on Black Friday, according to Salmon

UK consumers are forecast to spend nearly £2.5bn online and £4.75bn overall during Black Friday this November 23rd, with an average spend of £90, according to new research. The figure represents a possible increase on last year, when IMRG reported that £1.39bn was spent online, not including Amazon or other marketplaces. The research from Salmon, […]

More than half of consumers moving away from traditional banking, according to Relay42

More than half of consumers moving away from traditional banking, according to Relay42

Digital banking is growing in popularity with 53% of consumers using or willing to move to an online or mobile only bank — 27% have moved already, while 26% are considering the switch. This is according to research commissioned by Relay42, the leading data management platform (DMP) company that empowers marketers to orchestrate customer journeys. […]

92% of CMOs in financial sector prepared for GDPR, according to Relay42

92% of CMOs in financial sector prepared for GDPR, according to Relay42

New research from  Relay42, a leading European data management platform company, has identified profound challenges for the financial services industry regarding the General Data Protection Regulation (GDPR) updates — which will be effective 25th May 2018. The research showed that 96% of C-level finance marketers (CMOs) believe that GDPR is the responsibility of their IT […]

Report Highlights the Millennial Opportunity on Mobile

Report Highlights the Millennial Opportunity on Mobile

64 per cent of consumers have been influenced to purchase by a mobile ad – a figure that rises to 80 per cent among millennials. But 43 per cent are more likely to buy from an organisation that sends them relevant advertising on their mobiles. And perhaps unsurprisingly, 76 per cent are more willing to […]