HelloFresh Brings Fresh Concept to Radio Advertising with 10-Second Recipes

HelloFresh Brings Fresh Concept to Radio Advertising with 10-Second Recipes

HelloFresh, the global leading provider of fresh food at home, has launched a new campaign breathing fresh life into the often-underused medium of radio advertising. The World’s Fastest Recipes campaign, created by XXS Amsterdam, launched in the Netherlands on Monday October 17th. It uses smartphone technology to share recipe inspiration with a wide audience – […]

R/GA London & Unilever Launch Interactive Storytelling Platform on Facebook Messenger

R/GA London & Unilever Launch Interactive Storytelling Platform on Facebook Messenger

R/GA London, the company for the Connected Age, is working with the Unilever oral care brand, Signal Pepsodent, to drive worldwide behavioural change in just 21 days with a free service which encourages parents and children to brush their teeth together and develop good brushing habits for life. “Little Brush, Big Brush” is one of […]

Juan Valdez Mobile Campaign by Adsmovil for Colombia

Juan Valdez Mobile Campaign by Adsmovil for Colombia

Strategy: The objective of this mobile campaign was to generate a different user experience in which Juan Valdez’s customer could interact with the products during different times through the day. Regardless of the time or weather and could still find adequate product offerings in Juan Valdez stores, trying to become the best alternative for the […]

Introducing Flipboard Storyboard: A Robust Storytelling Platform for Brands

Introducing Flipboard Storyboard: A Robust Storytelling Platform for Brands

Flipboard launches Storyboard, a new ad experience that enables brands to tell powerful and complete narratives using multiple native formats—stitching together articles, images, animated .gifs, video, and audio— to the social magazine’s 90 million monthly readers. Sephora is among the first brand partners to roll out Storyboard campaigns, connecting with premium audiences while they’re engaging […]

Kolab delivers comprehensive digital strategy for Paintworks

Kolab delivers comprehensive digital strategy for Paintworks

Background: Paintworks is a 12 acre (522,720sqft) mixed-use development in Bristol. Paintworks is expanding: the current work will provide around 6,700 square metres of new employment and commercial floor space, 11 live/work units and 210 houses and apartments. This work is being undertaken for housebuilding company Crest Nicholson in association with Verve. A further phase will […]

How FRISO Vietnam “Spread the Love” with a project by Out There Media and Mindshare

How FRISO Vietnam “Spread the Love” with a project by Out There Media and Mindshare

Friso by Friesland Campina is a trusted brand across the world by mums and “mums-to-be”. This trust originates from years of nourishment and love to ensure the products are of utmost quality. Hence it is very important for Friso to get the right information about mums and their infants – so as to allow the […]

Cheil Worldwide creates ‘Beat the Street’ Samsung VR game to improve road safety for children

Cheil Worldwide creates ‘Beat the Street’ Samsung VR game to improve road safety for children

In the Netherlands, thousands of young children cycle to school and back every day. Every year, a large number of those children are involved in road accidents, some of them fatal. This is mainly due to the children’s lack of experience with road traffic. To address this problem, in collaboration with Veilig Verkeer Nederland (the […]

Canon Teams with Mobkoi to launch Mobile-First Ad Campaign

Canon Teams with Mobkoi to launch Mobile-First Ad Campaign

Canon is launching City Surfers, an interactive mobile-first ad campaign with Mobkoi, the ultra-premium mobile marketing specialist. Using Celtra’s innovative mobile advertising formats and designed by Mobkoi’s creative studio based on J. Walter Thompson campaign assets, the campaign is the latest in Canon’s ‘Come and See’ stories, designed to engage smartphone users to interact with […]

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