New Balance’s #BeTheException Activation Uses AI to Spot Trendsetters

New Balance’s #BeTheException Activation Uses AI to Spot Trendsetters

New Balance unleashes a style revolution with its cutting-edge, artificial-intelligence-led activation to promote its new women’s shoe. Created with experiential innovation agency, Wildbytes, and media agency, Roldós Media, the bold launch event uses AI software to spot fashion-forward individuals who challenge industry conventions. In line with the maverick spirit of the new Fresh Foam Cruz […]

ICRC and Don’t Panic release groundbreaking interactive VR experience

ICRC and Don’t Panic release groundbreaking interactive VR experience

The International Committee of the Red Cross (ICRC), and independent creative agency, Don’t Panic have created an interactive virtual reality experience that brings the audience into the home of a war-torn family. Too often, when we think of conflict, we immediately think of refugees and scenes of devastation, but rarely do we think of the […]

Barclaycard Trials New ‘Transplater’ Prototype App so Diners can ‘View Before They Chew’ and Avoid Menu Mishaps

Barclaycard Trials New ‘Transplater’ Prototype App so Diners can ‘View Before They Chew’ and Avoid Menu Mishaps

New ‘Food for Thought’ research released on October 24 identifies what diners want from restaurants of the future, and it’s the ordering experience they’d like new technology served up for. In response, Barclaycard is testing new prototype technology so diners can make more informed menu choices before they order and avoid menu mishaps. Barclaycard, which […]

Lufthansa and IBM team up for AI-powered ad campaign

Lufthansa and IBM team up for AI-powered ad campaign

 IBM and Lufthansa have teamed up for an interactive ad experience that will provide consumers with travel information and local facts for 15 cities across Europe. As part of Lufthansa’s ongoing global #SayYesToTheWorld brand campaign, it has become the first airline to launch a Watson Ads campaign, joining other brands such as Lego, Behr […]

AR Campaign Releases the Dark Spirit of The Kraken Spiced Rum in Manchester

AR Campaign Releases the Dark Spirit of The Kraken Spiced Rum in Manchester

Spiced Caribbean rum brand The Kraken is launching an interactive out-of-home (OOH) campaign using augmented reality (AR) to invite people to star in their very own advertisement with the mythical sea beast. Planned by Media Campaign and created in conjunction with Ocean Labs for Proximo Spirits, the eight day campaign breaks across Ocean’s The Loop city […]

Artists and Twitter create 20th anniversary #PortraiTT of the Audi TT

Artists and Twitter create 20th anniversary #PortraiTT of the Audi TT

Audi UK and We Are Social collaborated with Twitter and five amazing artists to create the official 20th anniversary #PortraiTT of the Audi TT. From illustrators to digital sculptors to graffiti artists, the Audi TT inspired them, with Twitter voting to help shape each final piece. Each artwork was published through Audi’s Twitter account and also […]

Jägermeister Launches New AR Experience for Halloween

Jägermeister Launches New AR Experience for Halloween

Jägermeister just launched a new Augmented Reality experience in time for Halloween. “Divine the Darke” will engage AR to deliver tarot card readings on the Snapchat platform. Each card provides a glimpse into your future while translating Jägermeister’s rich and irreverent spirit. How it works: Find a Snapcode embedded on Jägermeister brand materials in bars […]

City dwellers play keepie-uppie with gigantic AR boot in new Timberland activation

City dwellers play keepie-uppie with gigantic AR boot in new Timberland activation

Timberland launches a spectacular new augmented reality activation to promote its new ‘CityRoam’ collection. Created by experiential innovation agency, Wildbytes, the activation invites urban explorers to discover their city from a fresh perspective. The innovative concept was developed in line with Timberland’s communication strategy, which echoes the brand’s exciting evolution from its rich outdoor legacy […]

Children with Cancer UK launch social video “Ring the Bell” featuring interactive donation billboard

Children with Cancer UK launch social video “Ring the Bell” featuring interactive donation billboard

 Children with Cancer UK, the leading national children’s charity dedicated to research into cancer in children and young people, has released “Ring the Bell”, a social video featuring a specially created interactive digital out of home installation. The video captures shoppers interacting with the digital billboard at Westfield London and donating via their mobile […]

AR app brings portraits to life in new display celebrating black British achievement today

AR app brings portraits to life in new display celebrating black British achievement today

The National Portrait Gallery’s largest acquisition of portraits of Afro-Caribbean sitters has gone on public display for the first time in Black is the New Black: Portraits by Simon Frederick a new display at the Gallery. The display brings together exceptional figures from the world of politics, business, culture, religion and science, photographed by artist […]