7UP’s New Digital Bartender Turns Customers Into A Master Mixologist

7UP’s New Digital Bartender Turns Customers Into A Master Mixologist

Calling all cocktail and mocktail enthusiasts: Serve this summer’s most buzzworthy drinks using the 7UP Digital Bartender, a new mobile only website from the versatile soft drink. The ultimate drink-crafting tool makes it easy to pour beverages worthy of a cocktail connoisseur from the comfort of your own home. Or tap the 7UP Digital Bartender […]

Kiip and Anheuser-Busch InBev Launch First Blockchain Mobile Ad Campaign

Kiip and Anheuser-Busch InBev Launch First Blockchain Mobile Ad Campaign

Kiip, a leading mobile marketing and monetization platform, and Anheuser-Busch InBev, the world’s largest brewer, announced that they have successfully launched the first-ever blockchain mobile ad campaign. This is a significant innovation for two reasons: it makes brand content more relevant to consumers and is a tremendous advance in fostering transparency within the mobile ad […]

News UK launches NewsIQ to tap into the power of preference, opinion and emotion

News UK launches NewsIQ to tap into the power of preference, opinion and emotion

News UK is launching a new data platform that will enable advertisers to reach audiences based on their emotions and attitudes, driving emotional loyalty and potentially increasing advertising engagement by up to 45%. NewsIQ UK will capture the preferences, opinions and emotions of News UK’s audiences and will allow brands to target campaigns based on […]

PubMatic Launches PubMatic Cloud to Evolve the SSP Business Model

PubMatic Launches PubMatic Cloud to Evolve the SSP Business Model

PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, announced the launch of PubMatic Cloud for publishers and tech companies looking to implement and control their own programmatic technology. By accessing PubMatic’s technology, global infrastructure and demand connections on a platform-as-a-service (PaaS) basis, clients are able to achieve full transparency and achieve […]

Budweiser Launches Sound-Activated World Cup Snapchat Lens

Budweiser Launches Sound-Activated World Cup Snapchat Lens

Budweiser, the official beer of the 2018 FIFA World Cup, has partnered with Snapchat to unveil the world’s first sponsored, sound-activated lens. The technology, launched on the day of England’s first match against Tunisia, will respond to the euphoria and celebrations of football fans during tournament games in real-time, using a limited-edition augmented reality (AR) Lens. The […]

Oath debuts extended reality (XR) ad experiences at Cannes Lions

Oath debuts extended reality (XR) ad experiences at Cannes Lions

Oath, a Verizon subsidiary, kicks off the Cannes Lions Festival with new opportunities for brands to engage with consumers through extended reality (XR) ad experiences. Combining the art of brand building and the science of data, new 3D ad formats and first-in-market programmatic VR ads represent the company’s latest premium ad innovation for consumers to […]

AppNexus launches Guaranteed Views, offering 100 per cent viewability at scale

AppNexus launches Guaranteed Views, offering 100 per cent viewability at scale

AppNexus, leading independent advertising technology company, announced the launch of Guaranteed Views, a marketplace product that changes the way advertising is bought and sold on the open internet. Guaranteed Views enables marketers and agencies to pay only for ads that are measured as viewable and is the first programmatic product that enables 100% viewable buying at […]

Unilever Presses Digital Influencers to Drop Bots and Fake Followers

Unilever Presses Digital Influencers to Drop Bots and Fake Followers

Unilever wants social-media influencers to give themselves an authenticity check. The big-spending advertiser behind such well-pitched products as Dove, Lipton’s tea and Hellman’s mayonnaise intends to announce June 18 that it will no longer work with influencers who buy followers – the coin of the realm in social media. “At Unilever, we believe influencers are an […]