Gravy Analytics and Cross Pixel Team to Connect Online Shopping with Offline Store Visits

Gravy Analytics and Cross Pixel Team to Connect Online Shopping with Offline Store Visits

Real-world location intelligence company Gravy Analytics and performance marketing data provider Cross Pixel announced their collaboration in creating powerful, new consumer audiences for use in digital advertising campaigns. These audiences address the evolving need for marketers to understand consumer shopping behaviour, whether online or offline. The new in-market audiences blend Cross Pixel’s online shopping and […]

Voice AI company Voysis launches independent commerce platform for retailers and brands

Voice AI company Voysis launches independent commerce platform for retailers and brands

At an event in New York, Voysis has announced its new product, Voysis Commerce, and released the findings of a research report that shows voice commerce and search is at a major inflection point for retailers and brands. The launch of Voysis Commerce comes shortly after the company revealed their breakthrough on WaveNet technology that […]

Jongla unveil social messaging SDK with a fully-hosted cloud service

Jongla unveil social messaging SDK with a fully-hosted cloud service

Jongla, the Finnish mobile messaging innovator, announced that they will start offering their messaging technology for other companies and app developers. Known earlier for their world’s lightest messenger, Jongla, that gained popularity in emerging markets, the company now offers their latest innovations as a light messaging SDK and fully-hosted cloud service for Android and iOS. […]

ADYOULIKE and Tabmo Join Forces in Native Programmatic Advertising Partnership

ADYOULIKE and Tabmo Join Forces in Native Programmatic Advertising Partnership

ADYOULIKE, the leading in-feed native ad platform, announces a new partnership with Tabmo, the first mobile creative DSP for video, display and native advertising. The integration between these two platforms will enable agencies and brands to service audiences with more personalized and highly targeted native advertising on mobile devices. This new pairing combines the technology […]

ESPN provide ‘Sports in a Snap’ with Snapchat partnership

ESPN provide ‘Sports in a Snap’ with Snapchat partnership

Sports television channel ESPN is reimagining its flagship “SportsCenter” news show for Snapchat, the mobile app known for its disappearing photo and video messaging. “SportsCenter” on Snapchat launched November 13 as three- to five-minute shows with the DNA of the original franchise, but an attitude targeting the social media platform’s primarily under-25 users. “This is […]

Converse’s ‘Forever Chuck. For Every You’ Campaign Launches with AKQA

Converse’s ‘Forever Chuck. For Every You’ Campaign Launches with AKQA

American shoe company Converse, have teamed with creative agency AKQA, to launch their new campaign. ‘Forever Chuck. For Every You’ aims to position Chucks for a new generation of teenagers, showing them that iconic Chuck Taylors are the perfect pair for whoever and whatever they want to be. “Whoever you are, however you identify, there’s […]

Facebook takes on Yelp and Foursquare with Facebook Local

Facebook takes on Yelp and Foursquare with Facebook Local

Continuing its quest to replicate business models and out-innovate the competition to be an ecosystem player, Facebook has relaunched its Events app. Now re-branded as Local, the standalone app represents the social side of social networking, allowing users to find events that match their interests and proximity. With 88% of its revenue stemming from mobile, […]

Ericsson offers mobile-first data management advertising service Emodo

Ericsson offers mobile-first data management advertising service Emodo

Ericsson has launched Ericsson Emodo, a new data management and advertising solution that provides high-quality audiences at scale to advertisers, brands and publishers. With more than 1.3 billion user profiles in its Data Management Platform, Ericsson Emodo allows advertisers to leverage their existing workflows and reach out to audiences in an efficient, privacy-compliant manner while […]