New Fitbit-style smartphone app aims to help reduce number of university dropouts

New Fitbit-style smartphone app aims to help reduce number of university dropouts

A new Fitbit-style smartphone app is aiming to help reduce the number of university dropouts and enhance students’ learning experience. Universities from across the UK are trialling the app – developed by higher education (HE) technology company, Jisc – which records students’ learning activity, allowing the university to step in should they veer off course. […]

Are mobile ads within map applications a must-have location-based strategy?

Are mobile ads within map applications a must-have location-based strategy?

As retailers hunker down on perfecting their location-based marketing techniques, the tactic of integrating mobile advertisements with directions to bricks-and-mortar stores via map applications may be the strategy they are searching for. Although ads for strictly mobile or digital promotions are often times at the top of retailers’ sought-after marketing initiatives lists, the importance of […]

‘Robot doctor’ app Babylon diagnoses health problems

‘Robot doctor’ app Babylon diagnoses health problems

  A top British entrepreneur thinks he’s solved the problem of our over-stretched NHS – a personal robot doctor you can access with the click of a button. Ali Parsa, founder of the Babylon health app, claims his new device is safer than visiting a doctor or nurse when you’re worried about any undiagnosed symptoms. Babylon is being […]

Twitter and TfL team up for instant Tube disruption alerts

Twitter and TfL team up for instant Tube disruption alerts

From today, London’s Tube and train passengers can get travel alerts sent to their phone, thanks to a partnership between Transport for London (TfL) and Twitter. In what’s being described as a “world first” by the travel authority, the new service will notify travellers via a direct message if there are severe delays on their […]

France launches terror alert app ahead of Euro 2016

France launches terror alert app ahead of Euro 2016

Euro 2016 kicks off on Friday and is expected to attract somewhere in the region of two million visitors over the course of a month. But with France still reeling from two major terrorist attacks, one in January 2015 and another one ten months later, the country remains on a high terror alert. Given the […]

Snapchat Discover gets a reader-friendly makeover, giving users the chance to subscribe to channels

Snapchat Discover gets a reader-friendly makeover, giving users the chance to subscribe to channels

Snapchat has revealed a fresh look for its Discover and Stories section, in a bid to boost its audience and keep publishers using the platform happy. Active media owners on the platform, which include the likes of Daily Mail, Mashable and BuzzFeed, will now see their content distributed in a more magazine-like style, which places […]

Goodyear Tyres leverages virtual reality to inform young people of dangerous driving distractions

Goodyear Tyres leverages virtual reality to inform young people of dangerous driving distractions

Goodyear Tyres UK has embraced virtual reality to inform young people of the dangerous distractions that can arise during driving. Using a 360-degree game app (Driving Academy), Goodyear has partnered with the Driving Instructors Association to highlight the dangers of driver distraction on the back of research claiming 42 per cent of 17 to 25-year-olds have used […]

Three set for ad-blocking trial

Three set for ad-blocking trial

Three, the mobile carrier, will trial a feature during the week of June 13-20 to block ads for subscribers in the United Kingdom. The test will last for 24 hours, during which the carrier will essentially flip a switch for subscribers who opt into the trial, and prevent some ads from being delivered to their […]