Mitsubishi turns smartphones into steering wheels in dual screen interactive experience

Mitsubishi turns smartphones into steering wheels in dual screen interactive experience

Former TBWA Singapore and JWT Singapore creative Karan Dang has just released a new campaign from his new agency 180LA. It’s Dang’s first digital project since he joined 180LA as digital creative director a few months ago. To promote the launch of the 2017 Mitsubishi Mirage and All-New Mirage G4, Mitsubishi launches MirageG4NightDrive.com, a dual […]

New ‘hyperlocal’ ad format targets people near posters

New ‘hyperlocal’ ad format targets people near posters

Global advertising technology firm Crimtan is working with Digital Element to offer clients new ‘hyperlocal’ ad tech that helps target specific users on the move. Crimtan is using Digital Element’s NetAcuity Pulse Plus solution to develop campaigns for clients such as outdoor ad company Primesight, allowing them to deliver digital ads to consumers in the […]

Programmatic Advertising: Automated

Programmatic Advertising: Automated

Advertising as we know it in the world today is far evolved from the original marketing efforts used to inform consumers of products and services. As the digital age finds its footing, we’re constantly coming up with new and more intricate ways to reach out to specific markets, exhibit our prowess and prove ourselves to […]

eBay dives into Google’s Accelerated Mobile Pages

eBay dives into Google’s Accelerated Mobile Pages

Online marketplace eBay is one of the first retailers to try Google’s AMP, which allows mobile sites to load as fast as possible on smartphones. eBay Inc. is making sure its mobile site not only loads fast, but loads instantly. The online marketplace recently updated some of its mobile pages with Google Inc.’s Accelerated Mobile […]

Polaroid Returns with Photography App

Polaroid Returns with Photography App

Photography brand Polaroid is attempting a digital rebirth with a new iOS app, Polaroid Swing, that enables people to create and share one second-long moving photos with a single tap. The free app, which launches today, is backed by some of the biggest names in tech and photography. “Human beings see the world in short […]

Kenshoo launches support for Google Expanded Text Ads

Kenshoo launches support for Google Expanded Text Ads

Marketing firm, Kenshoo, has just become the first marketing technology provider to roll out full support for Google’s Expanded Text Ads (ETAs). When it launched in May, 45+ advertisers among the Internet Retailer Top 1000 began to deploy ETAs through Kenshoo. Since then, the company has served over 3.5m ETAs and 40% of weekly keyword […]

Viral #ManBoobs4Boobs campaign raises MACMA’s social media followers by 20,000

Viral #ManBoobs4Boobs campaign raises MACMA’s social media followers by 20,000

The nonprofit organization, MACMA, won a mobile gold award at the 2016 Cannes Lions International Festival of Creativity, for its innovative campaign to help women learn how to examine themselves for breast cancer. With the help from David Buenos Aires in Argentina, they chose a more unconventional route. MACMA, in partnership with David Buenos Aires, […]

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