Metro Trains Melbourne launches new Dumb Ways JR app via Millipede to keep kids safe

Metro Trains Melbourne launches new Dumb Ways JR app via Millipede to keep kids safe

Metro Trains Melbourne is campaigning to keep littlies safe with Madcap’s Plane, a play-based learning app released today via Millipede. Madcap’s Plane is the third app instalment since the March launch of Dumb Ways JR – a spinoff of the hugely successful Dumb Ways to Die public safety campaign via McCann Melbourne. Little ones join […]

Charlotte Tilbury Launches World’s First 360° Virtual Reality Experience Starring Kate Moss

Charlotte Tilbury Launches World’s First 360° Virtual Reality Experience Starring Kate Moss

Today Charlotte Tilbury announced the launch of the world’s first virtual reality experience starring the iconic and globally renowned supermodel, Kate Moss. The dazzlingly beautiful VR experience was created in conjunction with global content production studio and VR specialists Happy Finish, and film director Antoine Wagner. It is the latest element in an extensive global […]

Pepsi transforms Twitter users’ photos into branded moments with stickers

Pepsi transforms Twitter users’ photos into branded moments with stickers

PepsiCo is the first to partner with Twitter for its promoted sticker launch as the next leg in the consumer packaged goods marketer’s Pepsimoji campaign, which is populating the physical and digital realms with millennial-friendly symbols. The promoted Twitter stickers will allow users to connect with Pepsi by incorporating marketed content within their own photos, […]

Global Soccer Icons Celebrated in Fan-Favourite Sports App

Global Soccer Icons Celebrated in Fan-Favourite Sports App

As soccer season is set to kick off, Topps is announcing its featured athletes and brand ambassadors, Harry Kane of Tottenham Hotspur and the German national team’s legendary goalkeeper, Manuel Neuer of Bayern Munich, to be spotlighted on the Topps Kick® 2017 app.  Topps will be producing uniquely designed digital cards of these world renowned […]

Budget Direct offers virtual ride with ‘Captain Risky’

Budget Direct offers virtual ride with ‘Captain Risky’

Australian insurance firm Budget Direct worked with 303 MullenLowe in Sydney to create a virtual ad-within-an-ad for which gives audiences the chance to ride with Captain Risky as he performs a spectacular double helix jump stunt. This case study looks at how the VR venture got viewers sharing in droves. Case study summary • Insurance […]

Using geolocation, a mobile microsite – Mahou-San Miguel uses online gaming to engage fans ahead of final

Using geolocation, a mobile microsite – Mahou-San Miguel uses online gaming to engage fans ahead of final

Mahou-San Miguel, the most important beer brand in Spain, leveraged its sports sponsorships by hosting an online game for consumers aged 18 to 50 leading up to a football match between two Madrid rivals. This case study looks at how the brand used online gaming to engage fans to reach 10% of Madrid’s population. CAMPAIGN […]

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