McDonald’s Unveils World-First Mobile Experience with the Monopoly Game

McDonald’s Unveils World-First Mobile Experience with the Monopoly Game

McDonald’s Australia has launched what is claimed to be a world-first mobile experience for its largest promotion, with the Monopoly Game at Macca’s app, transforming the entire promotion into a mobile gaming experience that converges the digital and physical worlds. Going mobile for the first time, the campaign and mobile gaming experience was led by […]

What Apple’s iPhone7 Spoiler Tweet Didn’t Tell You

What Apple’s iPhone7 Spoiler Tweet Didn’t Tell You

Let’s go beyond a summary of the new iPhone 7 features and look at something that Apple does just as creatively as phones: live streaming. Apple’s live streamed product launch reeled in tremendous amounts of activity on social media and generated a considerable amount of excitement through various digital channels. The viewer adherence as well […]

MMA EMEA Smarties shortlist announced

MMA EMEA Smarties shortlist announced

Campaigns exhibiting creativity and effectiveness, along with technical sophistication and consumer relevance from around the EMEA region compete to win coveted MMA EMEA Smarties™ Awards. The Mobile Marketing Association (MMA) EMEA has revealed the finalists for the MMA EMEA 2016 Smarties™ Awards, a shortlist that celebrates the talent and companies that have harnessed the power […]

Snapchat Poised To Rake In $1 Billion In Annual Revenue By 2017, Report Forecasts

Snapchat Poised To Rake In $1 Billion In Annual Revenue By 2017, Report Forecasts

CREDIT: Getty Images Snapchat’s messages may disappear, but the company’s advertising dollars are starting to pile up. The Los Angeles startup is nearly on pace to cross $1 billion in annual revenue by the end of next year, according to a forecast released Monday. By selling video ads, sponsored geo-filters and sponsored augmented-reality lenses, Snapchat […]

Infographic: Happy 4th Birthday Tinder!

Infographic: Happy 4th Birthday Tinder!

This September, dating app Tinder will celebrate its fourth anniversary. Since September 2012, more than 40 million people have downloaded the app and swiped right on potential matches, with wildly varying degrees of success. Every single day, there are 1.6 billion swipes on Tinder and 26 million new matches formed. Having started as an experiment […]

MediaBrix raises $6.5 million to make mobile ads more ’emotionally charged’

MediaBrix raises $6.5 million to make mobile ads more ’emotionally charged’

Image Credit: Shutterstock MediaBrix, a mobile advertising startup that says it creates “emotionally targeted brand connections,” that it scored a $6.5 million investment led by Edison Partners. “With this funding, we will continue to ramp our programmatic offerings, invest in R&D and expand our data sciences team focused on consumer receptivity,” said MediaBrix CEO and […]

Videology Research Shows Mobile Video Advertising Drives Significant Brand Lift

Videology Research Shows Mobile Video Advertising Drives Significant Brand Lift

White paper released in conjunction with industry education ‘Knowledge Lab’ focused on the mobile advertising ecosystem– Today, Videology, a leading software provider for converged TV and video advertising, released ‘The Mobile Impact: Driving Brand Metrics through Mobile Video Advertising,’ a white paper highlighting the results of four recent mobile video ad campaigns as measured by Nielsen’s […]

London Sightseeing Gets Smart With The New Mobile London Pass

London Sightseeing Gets Smart With The New Mobile London Pass

Visitors to London can now gain access to more than 60 attractions using just their smartphone with the new mobile version of the popular London Pass sightseeing card. Developed for iPhone and Android, the mobile London Pass downloads straight to the traveller’s smartphone, syncing with a dedicated app and bespoke operating software to function as […]

Mobvista Reports H1 2016 Results – Exceeding Revenue and Profit Expectations

Mobvista Reports H1 2016 Results – Exceeding Revenue and Profit Expectations

Mobvista, Asia’s largest and fastest-growing mobile ad tech company, announced its earnings report for the first half of 2016. Mobvista’s H1 revenue of $118.174 million and net profit of $11.525 million surpassed the full-year results of 2015. Mobvista ranks first among all the mobile marketing companies listed on China’s National Equities Exchange and Quotations (NEEQ) in […]

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