Scientific Media Trial Reveals Best Ways to Optimize Skippable Pre-Roll Campaigns

Scientific Media Trial Reveals Best Ways to Optimize Skippable Pre-Roll Campaigns

MAGNA, the intelligence, investment and innovation unit within IPG Mediabrands, and IPG Media Lab, its creative technology arm, announced the results of a scientific media trial that analyzed audience behaviours around ad skipping and identified critical steps to help advertisers maximize the impact of their skippable video ad campaigns. The report, entitled Turbo Charging Your […]

Unilever, Universal and L’Oreal Make Use of AI Content Marketing Platform

Unilever, Universal and L’Oreal Make Use of AI Content Marketing Platform

AI Content marketing platform Codec has signed 14 new customers including Unilever, Universal Music and L’Oreal. Codec’s platform is said to enable marketers ‘to create better content by giving them an accurate prediction of what audiences care about before they plan’. It provides these marketers with visual insights, detailed views, an understanding of target audience data, […]

SpotX inks programmatic deal with Vietnam’s biggest broadcaster BHD

SpotX inks programmatic deal with Vietnam’s biggest broadcaster BHD

Vietnamese broadcast and digital video company, BHD, has signed video inventory management platform, SpotX, to power the monetisation of its diverse media properties around the globe. As one of the largest media companies in Vietnam, BHD’s activities range from production, cinema exhibition, pay TV channels and VOD service. With more than 20 years experience in […]

Episerver: Most marketers no longer incorporate mobile apps into their campaigns

Episerver: Most marketers no longer incorporate mobile apps into their campaigns

Two-thirds (66%) of marketing professionals no longer include mobile apps in their marketing campaigns, according to new research. The State of Digital Commerce report, launched by Episerver, examines the retail and e-commerce trends set to shape 2017. The report analyses the mobile presence of 100 top UK retail brands and draws on research with 1,200 […]

Amazon Launches Video Conferencing Platform Chime

Amazon Launches Video Conferencing Platform Chime

Amazon’s cloud computing unit, Amazon Web Services (AWS), has introduced a call and video conferencing platform to take on the likes of Microsoft’s Skype and Cisco Spark. Amazon Chime is aimed at businesses to make ‘meetings easier and more efficient than ever before’. The platform synchronises across desktop, iOS and Android devices. It is said […]

Starbucks partners with WeChat to launch social gifting feature for customers

Starbucks partners with WeChat to launch social gifting feature for customers

Starbucks has launched a social gifting feature on WeChat to create more digital connections with Chinese customers. The feature “用星說” (Say it with Starbucks) has launched on messaging app Weixin (WeChat) following a two-week trial. The feature enables users to instantly gift a Starbucks drink or digital gift card, which is stored in the receivers […]

Virgin Mobile launches first ad campaign in eight years

Virgin Mobile launches first ad campaign in eight years

Virgin Mobile has unveiled its latest move as part of an extensive UK relaunch of the iconic brand. A new marketing campaign saw Virgin Mobile back on TV screens for the first time in eight years. Virgin Mobile also recently launched its 4G service with free WhatsApp, Facebook Messenger and Data Rollover and a new five […]

Fluent: Nearly 70 Per Cent of Snapchatters Skip Ads

Fluent: Nearly 70 Per Cent of Snapchatters Skip Ads

Snapchat’s advertising model does not seem to be working too well – as recent research has shown that 69 per cent of people skip ads on Snapchat. According to a survey of 3,327 American adults by people-based marketing platform Fluent, this number increases to nearly 80 per cent amongst 18-24 year olds – the age […]

How Mobile Apps will Transform E-commerce in 2017

How Mobile Apps will Transform E-commerce in 2017

With the rise of smartphones, online customers have been buying more goods with their mobile devices instead of computers. Tech Crunch released numbers which reported a record $771 million in revenue from mobile customers over Thanksgiving. But while businesses scramble to make their businesses more mobile-friendly, they also have to figure out whether they will stick with […]

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