Magnum taps Shazam’s technology for its new “Release the Beast” global campaign

Magnum taps Shazam’s technology for its new “Release the Beast” global campaign

Shazam, one of the world’s most popular apps for connecting artists and fans, has partnered with Unilever’s premium ice-cream brand Magnum for the launch of its most indulgent range of ice creams, Magnum Double. The whole campaign will be Shazam-enabled, either through visual recognition on print and OOH ads, or audio-recognition-enabled TV and cinema commercials. […]

Shazam Teams with KitKat to Make Packaging Interactive in Latest Promotion

Shazam Teams with KitKat to Make Packaging Interactive in Latest Promotion

Shazam has announced an innovative new partnership with Nestlé, set to significantly enhance the way marketers engage with consumers and consumers engage with brands. The partnership sees millions of Shazam-enabled KitKat bars distributed as part of their latest consumer promotion. The KitKat team are on the search for people to join ‘The Breakers Party’ and […]

AKQA Presents a Birthday Gift from Sir David Attenborough to the World

AKQA Presents a Birthday Gift from Sir David Attenborough to the World

To mark the 90th birthday of the iconic broadcaster Sir David Attenborough, BBC Earth is announcing an ambitious new digital project The Story of Life. The free app will be available globally and offer the largest ever digital release of Attenborough’s work for the BBC, encompassing over 60 years of pioneering natural history film making. […]

The Official Creative Circle App Has Launched

The Official Creative Circle App Has Launched

Creative Circle has launched an official app ahead of the Creative Circle Ball. The app, available for both smartphone and tablet users through the App Store and Google Play, is available now. Keeping you up to date with everything in the run up to the biggest social gathering in the UK’s creative calendar, the handy app […]

New Integrated Platform Maximizes Free Wi-Fi Networks Profitability by Embracing the Paradigm of Fog Computing

New Integrated Platform Maximizes Free Wi-Fi Networks Profitability by Embracing the Paradigm of Fog Computing

Caligoo has released the newest version of its application aware hot spots solution. Caligoo delivers what venue operators need to compete, attract and serve a new and demanding generation of mobile savvy users, while protecting their existing base and expanding through the right mix of digital on-line and physical off-line services. Thanks to Caligoo’s technology, […]

Shazam to Power Nespresso Campaigns for First ­Ever Connected Coffeemaker

Shazam to Power Nespresso Campaigns for First ­Ever Connected Coffeemaker

Shazam, one of the world’s most popular apps for connecting artists and fans, and Nespresso, one of the world’s leading purveyors of high ­quality portioned coffee, announced Nespresso will use Shazam’s visual recognition for its advertising campaigns around the world. Nespresso will start this partnership by leveraging Shazam’s visual­ recognition technology for the launch of […]

Mobile Commerce Inches Upward in Southeast Asia

Mobile Commerce Inches Upward in Southeast Asia

Mobile commerce accounts for growing share of ecommerce transactions in the countries of Asia-Pacific, particularly in Southeast Asia. However, even as consumers increasingly embrace mobile purchase behaviors, research suggests mcommerce still makes up less than 40% of total transactions among digital retailers. According to a recent study of mobile commerce by Criteo, mcommerce made up […]

Mobile Banking On The Rise in US

Mobile Banking On The Rise in US

43 per cent of US adults with mobile phones and bank accounts now make use of mobile banking, according to new figures from the US Federal Reserve released March 31. That figure, based on data from November 2015, is a four per cent increase year-on-year, and is driven by increasing smartphone adoption and the convenience of […]

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