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Home»Posts tagged with»YouTube TV

YouTube is making a more direct assault on TV with new products for advertisers

By Newsroom on April 30, 2018   Latest, Marketing, News  

YouTube is making a more direct assault on TV with new products for advertisers

Google’s YouTube service is introducing new ad products targeted at people watching the service on television sets, in a bid to capture a larger share of traditional TV ad budgets and capitalize on rising interest in watching internet video on a TV screen. YouTube had previously placed its bets on a mobile future. But while […]

YouTube is adding real-time targeting to boost Super Bowl TV ad campaigns

By Newsroom on February 1, 2018   Latest, Marketing, News  

YouTube is adding real-time targeting to boost Super Bowl TV ad campaigns

YouTube is expanding its Super Bowl playbook in 2018. For its 11th annual AdBlitz, its hub of Super Bowl-related content where brands advertising with Google can post their spots for increased engagement and a broader audience, YouTube is rolling out a few new ad products for marketers looking to re-engage with viewers on their second […]

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