Ahead of Apple’s annual Worldwide Developers Conference (WWDC), it has been reported that the tech behemoth may look to expand its digital advertising business. The iPhone maker is looking to form an ad network where ads would be placed in the apps of companies, according to The Wall Street Journal. Apple would then share any ad […]
Apple is famously controlling of the user experience, but the company appears to be rethinking a central tenet of its software philosophy as rivals steam ahead with AI, messaging and chatbots. The company announced at its annual WWDC developer conference yesterday (13 June) that Siri, Maps and iMessage were now open to developers – a […]
