Singtel partners with AIA to launch wellness platform StepUp

Singtel partners with AIA to launch wellness platform StepUp

Singtel and AIA have launched the first phase of a major partnership that aims to incentivise healthy behaviours and grow customer loyalty for the two brands. StepUp, in its first phase, is an incentivisation platform for Singtel subscribers that encourages people to walk the 10,000 daily step goal, in order to win points. The points […]

TikTok updates online wellbeing features

TikTok updates online wellbeing features

Popular short-form video app TikTok has made updates to its online wellbeing features, giving users more control over managing screen time and filtering content. Users now have more options when it comes to how much time they spend on the app. They can select whether they want to be limited to 40, 60, 90, or 120 minutes on the […]

Chinese consumers take to social media to relieve daily life pressures, says Kantar

Chinese consumers take to social media to relieve daily life pressures, says Kantar

While an entire industry has been built around the ‘digital detox’ and social media’s been labelled as a new type of addiction, China’s netizens feel that social media actually offers a relief from daily life. Some 57% of Chinese users feel social media helps them “relieve from pressure in real life”, up 12% points from last year according […]