Fyber integrates data to enable publishers to sell high-demand audiences at premium prices

Fyber integrates data to enable publishers to sell high-demand audiences at premium prices

Fyber, a programmatic trading technology platform, announced that it has enriched its data-driven segmentation platform, Audience Vault, with demographic, interest and audience data from the Nielsen Marketing Cloud, location data for offline activities from PlaceIQ, and mobile app audience measurements from Mobilewalla. This information is automatically imported into Audience Vault, enabling publishers to create custom […]

Skype introduces Private Conversations with end-to-end encryption

Skype introduces Private Conversations with end-to-end encryption

Skype, Microsoft’s┬ápopular VoIP platform, is introducing end-to-end encryption to text messages, audio calls and file transfers made using the service, with the latest ‘Insider’ version of the platform adding support for the Signal protocol. Signal is already used by WhatsApp, Google Allo and Facebook Messenger to encrypt in-app discussions, as well as being available as […]