TikTok has partnered with UK animal charity Blue Cross to raise funds for pet welfare in the UK. The short-form streaming platform launched the #PetBFF hashtag this weekend, encouraging users to create and upload content featuring their pets – or their ‘Best Friends Forever’. TikTok says it will donate £1 to Blue Cross for each […]
Teads, the global media platform, announces an exclusive UK partnership with TI Media to deliver inRead advertising technology. Under the partnership, Teads will implement both video and viewable display advertising via Teads demand across all TI Media’s premium brands, with the goal of increasing ad monetisation scale and delivering the optimum user experience. TI Media is at […]
DKNY (ADF Fragrances) has partnered with voice-activated trial & acquisition platform Send Me a Sample, to drive trial of its Be Delicious fragrance amongst Gen Y and Z, by offering samples via voice. The brand is targeting women aged 18-30 via paid-for posts on Facebook and Instagram. Those targeted will be served creative prompting consumers […]
Mobile phone customers today got a new, cheaper choice with a simpler way to buy following the launch of www.ao-mobile.com, from AO – the online electronics store. Customers are increasingly shopping online for mobiles and AO Mobile is offering an extensive choice across the four UK mobile networks and all handset manufacturers with contract, SIM only […]
The UK’s viewing habits are rapidly changing, with a drop in peak time terrestrial TV viewing and around half of homes now subscribing to TV streaming services such as Netflix. The findings, from UK communications watchdog Ofcom, found that for the first time, young people now spend more than an hour on YouTube each day, […]
Always on trend global fashion destination, ASOS, and leading alternative payments provider, Klarna, take on the US. With the original UK partnership kicking off in 2016, ASOS and Klarna now extend their reach to the US market to offer flexible payment options to savvy shoppers. Global online fashion retailer, ASOS, sells over 850 brands as […]
New research has highlighted that smart speakers in the home like Google Home and Amazon Echo are set to drive the next wave of eCommerce. A nationally-representative survey of 2,000 British adults commissioned by Artefact UK, an AI and data-driven agency, reveals six out of ten smart speaker owners (60%) have used them to make […]
The proportion of international mobile-savvy travellers to the UK has increased dramatically over the past year, according to new research from Expedia Group. The second quarter of 2019 saw double digit year-on-year (YoY) growth across multiple UK regions, with the Cotswolds (almost 30% YoY), the Scottish islands (just over 40% YoY) and South Wales (also […]
Merkle, a leading technology-enabled, data-driven performance marketing agency, announces the launch of its new planning methodology, Pando Planning. The launch of Pando Planning comes at a time when brands are demanding media strategies informed by robust first-party data insights, enabling them to reach audiences where they actually consume media. This planning approach delivers greater efficiency and value for clients and […]
The Open is celebrating a successful 148th staging of golf’s original Championship both on and off The Royal Portrush course, as its digital platform delivered a new level of access for fans during the event. The new official website designed and developed by Delete, offered an unprecedented insight to The 148th Open across its four […]