Video Advertising Bureau: Mobile apps get boost from TV ads

Video Advertising Bureau: Mobile apps get boost from TV ads

According to a study from the Video Advertising Bureau (VAB), TV is a significant driver of traffic for mobile apps. The “What’s App’ning” report, the third from the VAB on the connection between TV advertising and online traffic, indicates a 77 per cent correlation between TV advertising and traffic for 60 popular mobile apps. Examining […]