Signals Analytics Joins Nielsen Connect Partner Network

Collaboration Brings Connected Market Insights to Category Leaders Across the Fast-Moving Consumer Goods Sector

Signals Analytics Joins Nielsen Connect Partner Network

Signals Analytics, the next generation advanced analytics platform that leverages external data to uncover trends and predictive insights, today announced that it has joined the Nielsen Connect Partner Network, the industry’s largest open ecosystem of tech-driven solution providers for retailers and manufacturers in the consumer packaged goods (CPG) industry. Available through Nielsen’s Global Connect Business, this relationship expands the reach […]

52 per cent of Gen Zers would book a holiday on Instagram, according to Fresh Relevance report

52 per cent of Gen Zers would book a holiday on Instagram, according to Fresh Relevance report

Research from real-time personalisation platform Fresh Relevance has revealed the variety of channels and sources holidaymakers use to research and book their holidays, and their willingness to use social channels to do so. The “Digital Holidaymaker Trend Report,” which surveyed 2,000 UK holidaymakers in collaboration with Censuswide, indicates that 42 per cent are using review websites, such […]

Q3 provides calm before the holiday storm for social, paid search and eCommerce advertisers

Q3 provides calm before the holiday storm for social, paid search and eCommerce advertisers

Kenshoo, a global leader in marketing technology, released The Kenshoo Q3 2019 Quarterly Trends Report, and accompanying infographic, detailing Q3 spending growth in social (32%), paid search (7%) and eCommerce Channel Ads (ECA) (54%) on a year-over-year (YoY) basis. As the only marketing solution that provides data-driven insights and optimisation technology to help make informed decisions and […]

Brands aim for greater control of customer data in 2019 to deliver more personalised experiences

Brands aim for greater control of customer data in 2019 to deliver more personalised experiences

A new report from Adobe and Econsultancy, that surveyed nearly 13,000 professionals, reveals that European brands are prioritising the more effective and transparent use of data in 2019, across both IT and marketing departments. Respondents to the Digital Trends Report expect a greater focus on data management to help them reduce their reliance on walled […]

Deloitte predicts UK technology, media and telecoms sector trends for 2019

Deloitte predicts UK technology, media and telecoms sector trends for 2019

The technology, media and telecommunications (TMT) practice at Deloitte, the business advisory firm, has announced its predictions for the UK TMT sector in 2019. The news comes following the launch of the eighteenth edition of Deloitte’s TMT Predictions 2019 report. Smart Speakers: the hear and now Deloitte predicts that smart speakers – internet-connected speakers with integrated […]

How to Succeed in Marketing in 2019: Trends and Predictions That Will Keep Your Customers Engaged

How to Succeed in Marketing in 2019: Trends and Predictions That Will Keep Your Customers Engaged

Marketers and brands are always looking for emerging trends and the next best thing to get them discovered with more engaging customers. We have observed what worked over the past year here at YouAppi and throughout the industry. With this knowledge, we were then tasked with learning how customers will operate in the future, what […]

FleishmanHillard Launches Tech Trends 2019 Report

FleishmanHillard Launches Tech Trends 2019 Report

FleishmanHillard released “Tech Trends 2019: The Fads. The Fears. The Future.” a new report offering insights and predictions for the technology industry. The report features an analysis of a billion tech-focused consumer conversations on Twitter between 2017 and 2018, along with insights from more than 25 technology thought leaders from around the world. “Technology changes at a […]

PubMatic unveils essential digital advertising trends you need to know for 2019

PubMatic unveils essential digital advertising trends you need to know for 2019

In order to efficiently make strategic decisions, it is imperative to be armed with accurate, comprehensive information. In the digital advertising space, this is even more important, as the ecosystem evolves at an unprecedented pace. New formats are emerging, new trends are impacting the day-to-day of our businesses, and the exponential growth is expected to […]

Isobar launches ‘Augmented Humanity’, their trends report for 2019

Isobar launches ‘Augmented Humanity’, their trends report for 2019

Isobar, a leading global digital agency, released ‘Augmented Humanity: Isobar Trends Report 2019‘, an exploration of five digital trends for 2019. The report explores the extent to which humanity will work in harmony with technology to expand and enrich life in 2019. Written by the innovation and strategy experts across Isobar’s 85 offices in 45 […]

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