Online searches by travellers indicate the need for more mobile marketing, according to Sojern

By on    Latest, Marketing, Reports  

Online searches by travellers indicate the need for more mobile marketing, according to Sojern

USA-based Sojern has released an Australia and New Zealand (ANZ) Travel Report with Google, using data from 350 million traveller profiles. The report takes an in-depth view of how local, regional and international travellers search, compare and book travel. Chris Greenwood, Sojern regional sales director said travellers now use multiple devices, channels and platforms to […]

Washington DC expands its partnership with WeChat to cater to the Chinese tourist market

By on    Apps, Latest, Marketing, News  

Washington DC expands its partnership with WeChat to cater to the Chinese tourist market

Destination DC (DDC), the official marketing organisation for Washington DC, expands its partnership with WeChat by launching the first City Experience Mini Program in the United States to support Chinese travellers when they arrive in the city. Through Tencent’s instant messaging platform, DDC continues its expansion into Washington, DC’s top overseas market with the immersive new program built for the […]