The 3rd edition of The Lovely Mobile Awards are now open for entries. The Lovely Mobile Awards are an awards program brought to you by us and honour work done in the Mobile Marketing, Internet of Things (IoT), Digital, New Technology and Connected Devices fields. The Awards are judged by leading members of the global Mobile […]
Tribal Worldwide London, adam&eveDDB and Snapchat have come together to create the world’s first mobile phone-based interactive GTI race track for Volkswagen UK, connecting with GTI admirers across the UK and using cutting edge Augmented Reality (AR) to celebrate the joy of driving and deliver the latest instalment of the Volkswagen GTI ‘People’s Supercar’ campaign. […]
Spend on digital out of home advertising (DOOH) — i.e. video content and/or digital signs located in high traffic public locations such as high streets, airports, bus shelters, subways and malls — is expected to grow 10.1% each year between 2018 and 2021, accounting for the entirety of growth in the out of home (OOH) […]
Chip, the savings app, has successfully completed its Series A funding round on Crowdcube, raising more than £4m and attracting a record-breaking 7,036 investors on the equity crowdfunding site. Chip is on a mission to build the best savings account in the world. It has already grown to 75,000 accounts, processed £58m of savings and […]
Google has expanded the number of users that have access to its much-hyped, and criticised, AI that can place reservations for people. A spokesperson confirmed to VentureBeat that Duplex — Google’s artificially intelligent chat agent that can arrange appointments over the phone — has expanded from a “set of trusted tester users” earlier this year […]
Brand owners must act quickly and decisively to deal with the fall-out from a tumultuous year in social media, according to global socially-led creative agency, We Are Social. The agency has now launched its annual ‘not just another trends’ report, Think Forward, which also sheds light on how brands can best navigate this harsh new […]
ADYOULIKE, a leading native advertising technology, reports a surge in the number of online retailers turning to mobile advertising in the run up to Black Friday and Cyber Monday. Analysis of advertisers accessing ADYOULIKE supply revealed a 300% increase in the number of retail brands accessing their premium infeed native advertising supply in the last […]
Neuroscience technology company NeuroTrend has announced its Asian expansion by way of Singapore through a collaboration with Tribal Worldwide. Both companies will jointly launch the Neuromarketing Consumer Insights Lab in Singapore with offerings extended across Asia, providing clients with scientific neuromarketing research. This is part of a new suite of tools for Total Experience (TX), […]
China’s biggest app, WeChat, partnered with InterContinental to open a smart hotel in Shanghai that lets users book rooms, remotely check in, and use their phones as key cards — all without requiring human assistance. Once they’ve completed their reservation, travellers verify their identity at the hotel through facial recognition and collect their digital key […]
Google is working with IMG-produced Hyde Park Winter Wonderland to add its digital voice assistant to the 41 pods on the venue’s observation wheel. Visitors who take a ride on the big wheel will be able to ask Google to play a festive song or facts about the event. While queuing, guests will be able […]