International foreign exchange firm moneycorp has appointed a specialist agency to manage its performance marketing activity.
AI investment for moneycorp to boost marketing performance
Using savvy automated technology to identify customer behaviours and improve online performance, moneycorp and AI and Machine Learning brand Third Foundation have enhanced the global payment services firm’s top-of-the-funnel, new customer acquisition performance by 32%. Following a thorough setup over a few months, the system, built and owned by Third Foundation, means moneycorp can now […]
On the heels of the release of Wrapped 2019, which celebrates Spotify listeners and creators around the world by allowing them to relive 2019 and the entire decade in music and podcasts, Spotify presents The Playlist of the Decade, a high-energy, cinematic short that tells the story of one young person’s journey to make the perfect […]
The Global Savings Group (GSG) and M6 Group have entered into exclusive negotiations concerning the acquisition of the leading French cashback player iGraal. The Munich-based Commerce Content company has submitted a binding offer. With iGraal valued at 123.5 million euros (subject to adjustment), the transaction would be accomplished through a partial acquisition in cash for an amount of 35 million […]
56% planning to purchase a device over the Christmas Period, despite 69% confirming their device doesn’t always understand them
There’s going to be a lot of domestic smart tech unwrapped amid the tinsel this Christmas, according to the latest research on the hottest Christmas gifts. Despite 56% of the population already owning a smart device and 56% planning on purchasing a smart device for either themselves or a loved one, many are only using limited […]
As the colder weather sets in, exercise levels drop, only recovering for New Year's resolutions • Shopping takes over but we need to keep moving. To ensure no-one misses out for themselves or their loved ones this year, Nike is dropping its seasonal activation, GIVE SPORT with unique offers and rewards for the whole holiday period • Nike continues to transform the retail experience, so you can shop seamlessly with the introduction of Nike Fit and Nike App at Retail in selected Nike stores • New shopping capabilities launch in the Nike Training Club and Nike Run Club apps, so shopping doesn't take time away from sport
Nike is encouraging everyone not to forget their sports routine as the colder weather sets in. Rather than waiting for New Year’s resolutions to get back on track, Nike is providing some much-needed motivation to keep moving during winter – GIVE SPORT – a whole holiday season full of rewards – and added bonuses if […]
Collaboration Brings Connected Market Insights to Category Leaders Across the Fast-Moving Consumer Goods Sector
Signals Analytics, the next generation advanced analytics platform that leverages external data to uncover trends and predictive insights, today announced that it has joined the Nielsen Connect Partner Network, the industry’s largest open ecosystem of tech-driven solution providers for retailers and manufacturers in the consumer packaged goods (CPG) industry. Available through Nielsen’s Global Connect Business, this relationship expands the reach […]
By Alex Springer, Director, Sales and Solutions Architects, Impact EMEA
Happy National App Day—that traditional time of year when we pause (briefly, between swipes) to reflect on just how much the world and its purchases have gone mobile. For everything from entertainment to fitness to fertility, we now look to apps to meet our most basic needs. We spend 87% of our mobile time in-app, and when we […]
Gismart, a leading developer and publisher of entertainment-focused apps and games, today announced a $500,000 investment into Jambl, a Berlin-based music startup aspiring to become the largest social media platform for beat making music creators. The investment has been made within the framework of Gismart’s recently announced investment programme for talented teams with promising mobile […]
Rubicon Project, Smart AdServer and Soundcast sign up as the first supply partners
Mobile advertising company TabMo has launched OmniGuaranteed, a new tool that will enable advertisers to use one platform to undertake programmatic guaranteed media trading across multiple channels for the first time. Rubicon Project, Smart AdServer (Smart RTB+), Soundcast and Ströer Digital are the first supply partners to adopt the technology. Buyers and publishers using their […]
New research reveals voice assistants and data from phone calls are set to transform the workplace
Nearly nine in ten (89%) UK workers want to unlock the automation, productivity and compliance benefits of their ‘voice data’ from work calls, with adoption of voice tech in the business world predicted to follow rapid consumer adoption of hands-free assistants, new research from voice data capture platform Dubber has revealed. The use of smart […]
