As a travel destination Singapore is constantly evolving and reimagining itself, always bringing visitors new experiences. With the Passion Made Possible campaign, the Singapore Tourism board partnered with TBWA and creative-tech company AliveNow to launch an incredible Facebook Augmented Reality Camera Filter. The Visit Singapore Facebook Filter does more than let people know about trendy […]
American Eagle Outfitters has used Snapchat Spectacles in Hong Kong, despite the product not having launched there, as part of a video-led campaign. The #WeAllCan campaign, by TBWA in Hong Kong, is primarily an influencer campaign that used the new technology to film first person point of view shots to give a more authentic look […]
McDonald’s has launched a smart tray liner in its Netherlands restaurants which enables diners to create music. The ‘McTrax’ paper mat features a keyboard and buttons design printed in conductive ink. When connected to a smartphone via Bluetooth, these can be pressed to play tones, set rhythm loops and even record their own voice within the McDonald’s app. The campaign, developed by This […]
