Following the recent news that Instagram has continued its trial of hiding likes from users, A comment from Adam Williams, CEO of Takumi, the leading Instagram influencer marketing service. “We wholeheartedly support platforms investigating ways to promote better mental health. We think it’s crucial that Instagram is taking this issue seriously and hiding likes on posts could go […]
Leading influencer marketing service, Takumi, publishes findings on the Instagram influencer marketing industry’s dynamics – in a study of over 4,000 consumers, marketers and influencers across the UK, US, and Germany. The report ‘Trust, transactions and trend-setters: the realities of influencer marketing’, focuses on four key themes: legislation, authenticity, influence & trust, and creativity & control. […]
Instagram is having more and more impact on people’s decisions every day with the app leading a quarter of its UK users to make a purchase based on content they’ve seen. According to a YouGov survey of 500 Instagram users in the UK, commissioned by influencing marketing platform Takumi, 25 per cent of UK Instagram users […]