Busy Lives, On-Demand Video and Mobile Apps Increase Appetite for Food Delivery

Busy Lives, On-Demand Video and Mobile Apps Increase Appetite for Food Delivery

More people are choosing to order meals through delivery as longer and more irregular working hours coupled with busier home lives make finding time to prepare meals difficult, new research for Deliveroo has revealed. Analysis by consumer insights firm Morar HPI found that over the past six months the proportion of people ordering food for […]

Just Eat launches successful floating takeaway Facebook AR experience

Just Eat launches successful floating takeaway Facebook AR experience

In November 2017, Just Eat worked with marketing tech agency Byte London and VR content creator Inception VR to become one of first companies to launch an augmented reality (AR) experience through Facebook’s AR studio. Now, the fast food marketplace has revealed that the campaign was a sales success. The AR experience enabled Facebook users […]

Just Eat Embraces AR to Shower Facebook Users in its Food

Just Eat Embraces AR to Shower Facebook Users in its Food

Online takeaway platform Just Eat has delivered an augmented reality feature to add another compelling dimension to its food offering, via Facebook. The feature allows mobile users to beam food items into the real world via their mobile, a move that will help visualise the broad catalogue of items into the household of the consumer […]

Deliveroo suffers huge loss despite 600% growth

Deliveroo suffers huge loss despite 600% growth

Food delivery app firm Deliveroo saw revenues grow 611% in 2016 as the takeaway app expanded around the world, but losses rose from £30.1m to £129.1m. Seen as one of Britain’s brightest tech start-ups, it posted sales of £128.6m in 2016, according to accounts filed at Companies House. The company, incorporated under the name Roofoods, […]