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Home»Posts tagged with»Strategy Analytics

Amazon Echo has 23% share of smart speakers in use, according to Strategy Analytics

By Newsroom on October 24, 2018   Latest, Marketing, Reports  

Amazon Echo has 23% share of smart speakers in use, according to Strategy Analytics

According to a major new consumer survey, the most popular smart speaker model in the US is the Amazon Echo, which accounts for 23% of all smart speakers in use. Including all its models, Amazon accounts for 63% of smart speakers in use, while Google accounts for 17% and Apple 4%. These findings have been […]

Mobile ad spend growth to slow to 12% CAGR by 2023, according to Strategy Analytics

By Newsroom on October 11, 2018   Latest, Marketing, Reports  

Mobile ad spend growth to slow to 12% CAGR by 2023, according to Strategy Analytics

Following a 6-fold growth between 2013 and 2018, mobile advertising revenue is set to fall to a 12 percent CAGR, reaching a market value of USD 222 Billion in 2023, according to the latest report by Strategy Analytics. The mobile share of digital advertising will grow rapidly in less developed advertising markets but in advanced […]

Amazon’s global smart speaker share plummets as competition heats up, according to Strategy Analytics

By Newsroom on May 19, 2018   Latest, Marketing, Reports  

Amazon’s global smart speaker share plummets as competition heats up, according to Strategy Analytics

9.2m smart speakers were shipped in Q1 2018, with Amazon continuing to lead the way ahead of Google despite having its market share nearly halved. According to Strategy Analytics, Amazon shipped an estimated 4m Echo devices in the first quarter of the year, up from the 2m it sold for the same period in 2017. […]

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