Mobile engagement specialist Big Mobile has partnered with AdsWizz, the leading global platform for digital audio advertising, to implement tech that tracks unique visits to retail locations from specific audio ad campaigns. In its first campaign with a major Australian brand, the technology measured more than a 90% lift in footfall traffic to their retail […]
Striving to please on-the-go customers and coffee junkies, Dunkin’ Donuts is unveiling a next-generation unit in Southern California that features a pickup counter for mobile orders, nitrogen-infused cold brew and tabletop outlets to power devices. “We’re making sure we stay relevant and ahead of consumer demand” for convenience, franchisee Parag Patel said during a tour […]
Amazon plans to open as many as six more cashierless stores in 2018, according to a report. The e-commerce giant is considering locations in Los Angeles and hometown Seattle, where the first Amazon Go store opened last month, Recode reported, citing people familiar with the situation. Amazon Go is the company’s most ambitious effort to […]