Integrating search and social is 2018’s #1 challenge for B2C digital advertisers, according to Marin

By on    Latest, Marketing, Reports  

Integrating search and social is 2018’s #1 challenge for B2C digital advertisers, according to Marin

Integrating search and social channels has emerged as the biggest challenge for advertisers globally in 2018. That’s according to Marin Software’s latest ‘State of Digital Advertising’ report, which canvassed the views of more than 500 B2C performance marketers around the world from across the Retail, Automotive, Travel and Finance sectors. Getting these two channels to […]

Technology ‘leapfrog’ to smartphones sees 40% of Asian brands invest in SMS advertising

By on    Latest, Marketing, Reports  

Technology ‘leapfrog’ to smartphones sees 40% of Asian brands invest in SMS advertising

Despite its status as the least popular method globally, text message advertising is one of the most popular channels for Asian marketers, according to an ad-tech company report. Marin Software’s State of Digital Advertising 2017 study – including a sample of 500 agencies and brands worldwide – suggested that nearly 40 per cent of advertisers […]